FREEDOM FARMER BLOG

I was working with a farmer the other day. 

Big operation. 

Around $10 million a year in turnover. 

Plenty of land.
Plenty of stock.
Plenty of machinery. 

From the outside it looked like a serious farm business. 

But every year… 

They were going backwards. 

Not dramatically.
Just quietly. 

A bit more pressure ...

Five years of benchmark data farmers rarely see

I’m going to have a bit of a rant.

Because this keeps coming up.
Especially right now.

After a couple of tough years.
Tight margins.
Rising costs.
Fatigue.

A lot of farm owners are asking the same question:

“Do we need to add another enterprise?”

And almost ever...

They were burning out. Now they’re thriving. Here's how they did it.

Vicki and Michael were doing what most would call “the hard yards.”

Running a profitable dairy farm in East Gippsland.

80-hour weeks.
No plan.
No break.
No idea how to change.

They were stuck in the cycle so many farm owners fa...

What if it’s not them… but you?

Last month, we brought together our Platinum Mastermind farm owners for two days of deep work ON their business.

The focus?

How to build a high-performing team that runs your business with you…not against you.

Because let’s be real…

Business is a team sport.

It’s more fun w...

There he was… Homer Simpson… fists clenched around Bart’s neck.
Eyes bulging. Tongue flailing.

It’s hilarious on TV.
Tragic in a farm business.

But that’s exactly how a lot of farmers lead.

Gripping too tight.
Controlling every little thing.
Strangling the very business they’re trying to grow.

Last week I r...

Hey Farm Owner,  

Last week, my wife Tahlia and I went out for dinner. 

The place had been around for years. 
Locals said it was decent. 
We figured we’d give it a crack. 

Then came the menu. 

Pizza. 
Pad Thai. 
Butter chicken. 
Schnitty and chips. 
Spring rolls. 
Spag bol. 

The menu was A3 double sided. 

Every ...

You spend hours every week in the tractor, ute or truck. 
It’s quiet time. Thinking time.  

But here’s the question: what are you filling your mind with? 

Is it the same old talkback radio and news recaps? 

Or is it something that sharpens your thinking and grows your business? 
Earn Your “Paddoc...

Running a farm business can be one of the most rewarding journeys there is. 

It can also, at times, feel incredibly lonely. 

You can have all the ambition, work ethic, and ideas in the world, but if you don’t have the right people around you, it’s easy to get stuck… 

To question yourself… 

To lose momen...

“The distance between knowing and doing is where most dreams go to die.” 
– FOA Coach, shared at a recent Top Producers event 

 The #1 Thing Holding Farm Owners Back (And How to Fix It) 

Have you ever left a workshop, webinar or podcast feeling fired up — full of ideas, clarity, even excitement — only ...

In farming, success rarely comes without its share of challenges. But as Matt and Hayley Watson’s remarkable story proves, resilience, innovation, and a commitment to values can transform even the toughest circumstances into opportunities for growth.

A few weeks ago, I had the privilege of intervi...