Running a farm business can be one of the most rewarding journeys there is. 

It can also, at times, feel incredibly lonely. 

You can have all the ambition, work ethic, and ideas in the world, but if you don’t have the right people around you, it’s easy to get stuck… 

To question yourself… 

To lose momentum… 

One of the biggest lessons we’ve seen among the farm owners who go on to build truly profitable, resilient, freedom-focused businesses is this: 

They surround themselves with people who expect more of them than they sometimes even expect of themselves. 

In the words of the great Oprah Winfrey "Surround yourself with only people who are going to lift you higher."  

 Success Rarely Happens in Isolation 

If you look at history, you’ll notice a clear pattern: 

 Great work tends to happen where great people gather. 

Silicon Valley is a famous example. 

A small area that became the launching pad for Apple, Google, Tesla, and countless others. 
It wasn’t just about the technology. It was about the energy, competition, and collaboration between ambitious people who pushed one another to dream bigger and move faster. 

In agriculture, especially in rural communities, this kind of clustering is rare…but when it happens, the results are just as profound. 

Finding your circle, the people who understand your dreams, challenge your thinking, and share the journey, might be one of the most important steps you ever take. 

 Ambition Needs a Network 

Ambition is a double-edged sword. 
 
It gives you drive, but it can also isolate you. 

Many farm owners we speak to describe the same experience before finding their tribe: 

• Feeling like no one locally really understood the vision they were chasing. 

• Feeling cautious about sharing big ideas, for fear of seeming "too ambitious" or "unrealistic". 

• Wondering if the loneliness and pressure were just the price they had to pay for building something great.  

The truth is, you can work incredibly hard on your own... 

But with the right people alongside you, you grow faster, smarter, and with a lot more joy. 

The conversations get bigger… 

The standards get higher… 

The wins come quicker…and the tough times get lighter. 

 Where Great Farm Businesses Are Being Built 

Today, there are more opportunities than ever to find your people…to connect with farm owners who are playing the same game at the same level you aspire to. 

We've seen this happen inside programs like the Platinum Mastermind Program, a community designed to cluster ambition, experience, and generosity together over three years of coaching, business education, workshops, and connection. 

Time and again, we’ve seen farmers: 

• Expand their operations with confidence 

• Set up teams and systems that free up their time 

• Shift from reacting season-to-season to planning 10+ years ahead 

• Build businesses that serve their lives and family, not the other way around. 

And it often starts with one decision… 

 Stepping into a room where the conversations are bigger, and the future feels closer. 

 Your Next Step 

For most farm owners, the journey begins with the TOP Producers Workshop, a powerful two-day experience designed to help you step back, think differently, and build a clear action plan for the future of your farm business. 

It’s also where many first experience the kind of community that can lift them to a new level and where those ready for more explore the Platinum Mastermind journey ahead. 

 Our next TOP Producers Workshop is taking place on Monday 23rd & Tuesday 24th June 2025. Join us in person from the Melbourne Convention Centre or Online from the comfort of your own home. 

You'll walk away with: 

• Clarity on where to focus for more profit, more control, and more freedom 

• Practical strategies to apply immediately 

• The opportunity to connect with like-minded farmers who share your ambition  

 Early bird special: 2 tickets for $795 (normally $995 each). 

Click here to secure your seat.

Regards, 

Sam Johnsson 
CEO, Farm Owners Academy 
 
P.S. If you're serious about creating a farm business that supports the life you want…not one that controls it…this is for you. TOP Producers is the first step to finding the colleagues, the community, and the confidence to make it happen. 
Reserve your seat today.