Hey Farm Owner,  

Last week, my wife Tahlia and I went out for dinner. 

The place had been around for years. 
Locals said it was decent. 
We figured we’d give it a crack. 

Then came the menu. 

Pizza. 
Pad Thai. 
Butter chicken. 
Schnitty and chips. 
Spring rolls. 
Spag bol. 

The menu was A3 double sided. 

Every cuisine under the sun. 
No focus. No theme. No idea. 

Felt like a food court on paper. 
And a Gordon Ramsay episode waiting to happen. 

Too many options. 
Too many moving parts. 
No way they were doing any of it well. 

I had to eat so I picked something random.
Butter chicken. 

Tahlia ordered the risotto. 

Hers was average. 
Mine? 
Incredible. 

Rich. Spicy. Perfectly cooked. 
Best I’ve had since moving here. 

Which made it worse. 

They had something great. But it was buried in chaos. 

No one would notice it. 
No one would talk about it. 
And they’ll never build a business off it. 

That’s many farms. 

Too many enterprises. 
Too many compromises. 
Too much effort for not enough result. 

And buried in the middle? 
A butter chicken. 

An enterprise with real potential. 
But a lack of focus. 
Not enough investment. 
No chance to shine. 

The Top Producers do it differently. 

They back their winners. 
They cut the rest. 
They scale what works. 
And they get serious about farming for the margin, not counting costs. 

They plan their year around simplicity. 
Avoid resource clashes. 
And they benchmark at the enterprise level to find the gold…and bin the dead weight. 

That’s what we help you do inside the Platinum Mastermind. 

We help you strip back the noise. 
Find what’s worth scaling. 
And build a business that performs. 

The final intake for 2026 closes in October. 

Think you’ve got a butter chicken in your business? 

Book a call with our team and let’s find it.

Regards, 
Sam Johnsson 
CEO – Farm Owners Academy