About Us

The premier farm business education & coaching provider

Farm business coaching for growth minded farming families building capability, not reliance.

Farm Owners Academy is run by farm based entrepreneurs for farm based entrepreneurs - the recognised leaders in Farm Business Education & Coaching. For over 40 years Farm Owners Academy’s leaders have helped farmers create more profit, more control & more freedom in their farm business and reconnect with the life that they went into farming for.

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Meet the team

Whether you’re looking to improve profitability, save time, develop your team, or run a better business, the Farm Owners Academy team have the experience to help unlock the full potential of your farming business. Backed by decades of on-farm experience, we’re dedicated to helping you create a business that you’re both proud of and is profitable, while also giving you the freedom you deserve.

Greg Johnsson

Co-Founder and Director

Greg has had a lifetime of experience as a business owner and farm production consultant. Greg’s passion for improving enterprise productivity and profitability for farmers started when he trained as a veterinary surgeon and has spanned the last 40+ years through the activities of his consultancy group, the Kangaroo Island Sheep Production Group, then Sheep Owners Academy and now Farm Owners Academy.

Greg has also been a farmer and has an intimate understanding of what it takes to be successful as a farm business owner.

Together over the last 4 decades, Greg & Deb have started many businesses and also sold a couple. Greg’s businesses are now all managed totally by a team allowing Greg to concentrate on helping farmers through the Farm Owners Academy. Greg’s businesses are all great examples of a “freedom business”.

Jeremy Hutchings

Managing Director

With a life-long passion for the agricultural industry, Jeremy Hutchings brings his unique experience as a leading company strategist and business coach to the role of Farm Owners Academy Managing Director.

Jeremy grew up on a highly productive mixed farming enterprise at Yerong Creek, NSW; studied Agricultural Science, Economics and Trade, and has a professional career in farm and agribusiness consulting. He now lives with his wife Jane and four children on a farm near Cootamundra, NSW. With well-established business acumen and his extensive background in strategy, growth, team-operational and financial-performance structures, as well as a special interest in farm performance analysis and benchmarking, Jeremy is well placed to lead FOA toward its vision of helping progressive farmers across Australia and beyond.

Sam Johnsson

CEO and Director

Sam is an experienced executive with strong leadership and business analysis skills gained through 10 years of consulting in the construction industry. During which, Sam led and managed teams of over 65 people and was responsible for all areas of business leadership and management. Sam now translates these skills to the farm business context.

In addition to his previous corporate experience, Sam has been a key contributor in leading the rapid growth of his own Ag Tech business supporting clients all over Australia.

With his 10 years in corporate consulting coupled with the practical experience of leading a fast-growing start-up business, Sam helps clients focus on what is important in their business and supports them to make the robust decisions that help move them towards their goals.

Sam is passionate about the agricultural sector and is committed to delivering on Farm Owners Academy’s mission to help Australian farmers create more profit, more control, and more freedom in their business.

Tracy Secombe

Director

Tracy brings 30 years of business experience to her role as Director for Farm Owners Academy. Tracy helps you make the small shifts that allow you to increase your profits while decreasing your time working in the business. Tracy specialises in helping you identify the thing holding you back from your ideal health, purpose and lifestyle.