You spend hours every week in the tractor, ute or truck. 
It’s quiet time. Thinking time.  

But here’s the question: what are you filling your mind with? 

Is it the same old talkback radio and news recaps? 

Or is it something that sharpens your thinking and grows your business? 
Earn Your “Paddock MBA” 

We call it the Paddock MBA…turning drive time into learning time. 

No textbooks. No classrooms. Just great content in your ears. 

Think: 

• Audiobooks from the best business minds 

• Podcasts from top farmers and leaders 

• Coaching session replays from Farm Owners Academy 

Top producers don’t waste time. They invest it. 

They learn from the Greats 

Charlie Munger once said: 

“You don’t have to learn everything the hard way. Learn from others, especially the dead ones.” 

And Henry Ford nailed it: 

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” 

You don’t need to find more time to upskill in business. 
Just change what you listen to. 

If you're serious about growth, turn off the noise. 

Radio Off. Learning On. 

Start with the Profitable Farmer Podcast. 

It’s practical, real and made for Australian and New Zealand farm business owners. 
You’ll hear from: 

• Farmers who’ve transformed their business 

• Experts in farm finance, systems, succession and mindset 

• Farm Owners Academy coaches sharing what’s working right now 

• Real stories from members - raw, honest accounts of overcoming adversity and achieving breakthrough success 

2 Hours a Day = 700 Hours a Year! 

Two hours a day in the ute adds up to 700+ hours a year. 
That’s the equivalent of: 

• 60 to 80 full audiobooks, or 

• Hundreds of hours of top-quality business content 

All without changing your routine. Just changing your input. 

This Is What Top Producers Do 

This week we spent two days with over 180 amazing farm business owners working on their business at the TOP Producers Workshop. 

After every TOP Producers Workshop, we hear the same thing: 

“The event was great. But a massive change in our business and life started when we changed what we were feeding into our mind.” 

Top producers think differently. 

They make learning part of their daily rhythm. 

So, It’s Your Move 

Next time you jump in the ute, skip the radio and hit play on something that sharpens your edge as a business owner. 

Start with the Profitable Farmer Podcast — click here to listen.

Here are 5 great episodes to get you started: 

• Episode 1: The Skills You Need to Be a Top 5% Farmer
  Start strong with the core business skills that drive profit and freedom on farm. 
  
  
• Episode 6: Three Things You Need to Stop Doing on Your Farm
  Free up time and focus by cutting the habits that slow your growth. 
  
  
• Episode 84: Succession… Warts and All!
  Real talk on family succession with expert Lyn Sykes — a must-listen for every generational farm. 
  
  
• Episode 143: Sam & Jenny Bailey – A Story of True Aussie Grit
  An inspiring story of resilience, mindset and what’s truly possible with the right perspective. 
  
  
• Episode 142: The Gap and The Gain
  How shifting your mindset from “not enough” to “how far I’ve come” changes everything. 

Regards 
Sam Johnsson 
CEO, Farm Owners Academy 

P.S. If you're interested in our Platinum Mastermind recommended reading list, reply “Best Books” and we'll send you our top picks for farm business growth. 

P.P.S. Don't miss out on more valuable insights…subscribe to the Profitable Farmer Podcast today.