Sometimes it’s said out loud, sometimes it isn’t but it could be holding you back in business.

“Don’t stuff it up.”

That’s what Jon’s aunty told him the day he took over the family farm.

Meant as a joke.

But it stuck.

He’d just been handed the reins to a sixth-generation farm.

But it wasn’t just the keys he got.

He inherited…

• Six generations of expectations
• A mountain of “that’s how we’ve always done it”
• And the silent weight of “don’t screw this up”

Jon wasn’t just running a farm.
He was carrying a legacy.

And trying not to drop it.

So, when he had ideas to change the business model?
He hesitated.

When he saw smarter ways to do things?
He held back.

Because what if he made the wrong call?
What if the change he made was the one that undid it all?

So he stayed stuck.
Busy.
Buried in the day-to-day.

Trapped in a business he was supposed to want.
Not the one he actually wanted.

Until something shifted.

At the end of a workshop we ran recently, Jon pulled me aside.

And said something I’ll never forget:

“I’ve realised I’ve been running this business by everyone else’s rules…and none of them were ever said out loud.”

That was the moment everything changed for him.

He saw it for what it was:

The unspoken rules.
The quiet expectations.
The fear.
The guilt.
The family pressure.
The story in his own head.

And for the first time in year, he gave himself permission to build a business he actually wanted.

Not the one that was expected.
Not the one that kept everyone happy.
The one that gave him his time, freedom, and spark back.

That’s the real work.

Because top producers don’t just grow crops and livestock.
They grow teams.
They grow systems.
They grow futures.

They build Freedom Farms: profitable, scalable businesses that work without them.

And they stop carrying everyone else’s story… so they can finally write their own.

If that hit home, and you’re ready to stop reacting and start leading,
Hutch and I are running a free workshop next month to help you untangle the invisible stuff that’s holding your business back… and start building a future that actually excites you.

We will share some of the exact strategies our members use to run high performing family farming business whilst removing the drama and pressure.

Have a look at the details here. It’s for farm owners ready to lead and run the farm business they want.

We look forward to seeing you there.

Regards
Sam Johnsson
CEO, Farm Owners Academy

P.S. If you’ve ever felt like you’re stuck doing every job, struggling to find good people, or spinning your wheels because you’re the bottleneck, then this free workshop is designed for you.

It’s called Avoiding the Silent Killers of Family Farm Businesses: Conflict, Confusion & Control.
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You’ll walk away with:
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• A clear structure and rhythm that your whole team understands.
• Tools to spot misalignment, avoid personality clashes and build a team that gets it, wants it, and has the capacity to drive it.
• A recruitment swipe file filled with the templates and tools to hire the right people, trust them, empower them and for the business to run without you micromanaging it.
• A clearer farm business where you’re not stuck in the day-to-day but free to step back, plan and breathe.

Secure your seat here