Stuck on a giant inflatable hamster wheel…
Feb 05, 2026On Sunday, I spent six hours at Inflatable World.
It’s the happiest place on earth (if you’re a kid).
Two birthday parties. Same day. Three hours each.
One for my daughter. Then one for my son.
At first, the kids were in heaven.
Laughing. Racing. Screaming.
Lap after lap. Obstacle after obstacle.
They were red-faced, sweaty, going harder and harder.
Around and around and around.
Until they weren’t.
Eventually, one by one, they slowed down.
Started dragging their feet.
Flopped down on the floor.
And finally came over and said…
“Dad, I’m done. Can we go?”
It made me laugh, but also made me think…
Kids know when something’s stopped being fun.
When it’s time to stop running.
When the game isn’t worth the energy anymore.
They feel it. Say it. Do something about it.
Adults?
We forget how.
We keep going…even when the joy’s gone.
Even when the results have plateaued.
Even when we know, deep down, we’re stuck in a loop.
Same decisions. Same habits. Same outcomes.
And we call it “hard work” or “being responsible.”
But really… we’re just stuck on the giant inflatable hamster wheel of life.
Here’s a question worth sitting with, even if you never work with us:
If I wasn’t already doing this… would I choose to start it today?
That enterprise?
That partnership?
That way of running the business?
Sometimes you don’t need to do more.
You just need to stop doing what’s not working.
And often…the shift is tiny.
A small tilt in perspective.
A fresh idea.
One reframe that changes the trajectory.
That’s the value of having a coach.
Someone outside the noise.
Who can see what you can’t see yet.
Someone to help you spot the 3-degree shift that changes everything.
If you're feeling stuck… we should talk.
👉 Book a Discovery Call
We’ll get to know your business, where you're at, and where you want to go.
No pressure. Just a conversation to explore if or how we can help.
Regards
Sam Johnsson
CEO, Farm Owners Academy
P.S. We’ve opened up free Discovery Calls for farm owners who are ready to step off the hamster wheel and lead with more clarity and intention.
In this one-on-one call, we’ll take a look at where you're at, what’s keeping you stuck, and what a simpler path forward might look like. Click here to book your free call.