A few weeks ago, if someone mentioned the Strait of Hormuz at a BBQ…

You’d assume they were talking about hummus.

Now?

Everyone’s an expert.

Fuel’s going up.
Fertiliser’s going up.
“The world’s changing.”

Group chats light up.
Phone calls start.
Decisions get made faster than they should.

Not only because the numbers changed.

Because the feeling did.

Remember…

It’s just the current headline.

In the future there will be another one.

Different hook, same outcome.

What it actually means is volatility.

Not certainty.
Not disaster.
Not a reason to panic.

Volatility.

And volatility is part of farming.

Always has been.

Here’s what most people aren’t discussing at the BBQ.

This isn’t about avoiding volatility.

It’s about how you run a high-performing farm business even when conditions aren’t perfect.
Because the best farm businesses don’t wait for calm conditions.

They perform through volatility.

They expect it.
They plan for it.
They use it to their advantage.

Inside our Platinum Mastermind community…

Our members aren’t reacting.

They’re running the playbook.

They’ve already thought about:

What happens if fuel goes up
What happens if fertiliser spikes
What happens if prices move

They’ve already tested it in their forecasts.

They know what it means in 3 months.
6 months.
12 months.

So when a headline hits…

They don’t scramble.

They check.

That doesn’t happen by accident.

I got this message from a Platinum Mastermind member the other day.

“We just settled a new block of land during the week and the feedback I received from our bank manager was that it was one of the easiest transactions they’ve ever done.

They said the figures we submitted made their job easy and wished more people could do that.
My spreadsheet has been crafted directly from your training.

This has been great for me personally and once again want to say thank you for providing a high-quality teaching while easy to understand.”

That’s what clarity looks like.

Most farm owners don’t have that.

Not because they’re not capable.

Because they’ve never been shown how to build a forecast that’s actually useful.

Something simple.
Practical.
Strategic.

Not a report that collects dust.

A tool.

And without it…

Every change in the market feels like a threat.

Every decision carries weight.

Every conversation feels harder than it should.

Great farm businesses don’t eliminate uncertainty.

They prepare for it.

They manage the downside.

And position for the upside at the same time.

That’s what we’ll show you next week.
 
Stop Guessing, Start Knowing
7 Steps to Forecast Your Farm Through Volatility

A 90-minute workshop.

No fluff.

Just a practical framework to help you:

• Understand your real numbers
• Test scenarios before they happen
• Make decisions with confidence
• Lead your business instead of reacting to it

Two sessions to choose from.

$49.

A small investment to stop second guessing the decisions that actually matter.

If you’re tired of reacting…

If you want to take control…

If you want to stop blaming things you can’t control and start leading the things you can…

Or you just want some strategies to upgrade your forecasting skills.

This is where to start.

👉 Register for the workshop

Because the goal isn’t to predict the future.

It’s to be ready for it.

Sam Johnsson
CEO, Farm Owners Academy

P.S. The market isn’t waiting for you to feel ready. If you’re still making decisions without a clear forecast, you’re carrying more risk than you need to. This workshop is designed to fix that. Choose between two sessions 22nd April at 7pm or 23rd April at 12pm. Register here