In farming, there are two types of operators.

The “gonnas”

“We’re gonna hire someone.”

“We’re gonna get on top of our finances.”

“We’re gonna take a break… someday.”

They talk. Plan. Delay. 

But not much changes.

Then there are the “doers”.

They Decide. Commit. Act. 

Even when it’s messy. Even when it’s hard.

It’s not about having more time or money.

It’s about taking action.

Because here’s the truth: Ideas don’t build great farm businesses. The right idea, backed by action, does. 

Strategy Only Works When You Take Action 

We’ve coached hundreds of farm businesses. The difference between the Top 20% and everyone else?

Action. 

The Top Producers don’t just talk about change. They live it. 

They use the Clarity Action Plan (CAP) to turn goals into weekly steps.

They execute. Review. Adjust. Repeat.

It’s not complicated. It’s consistent.

There’s no fluff. 

Just 2 pages of massive clarity and clear next steps to achieve your goals.

When a farm owner joins the Platinum Mastermind Program, we start with embedding this system for taking action.

This is a reset, it gets you focused, and you start making real progress.

We help you: 

• Tune In: Get clear on what you want and why it matters 

• Take Stock: Know your numbers and face what’s really going on 

• Take Control: Set clear goals and take action with the Clarity Action Plan (CAP) 

The CAP breaks your big goals into 90-day priorities and weekly tasks. It keeps your strategy simple, visible, and actionable.

So, Is Your Strategy Real? 

Ask yourself: 

• What actions did you take this week toward your goals? 

• Is your plan visible or just in your heads? 

• What’s one thing you keep delaying? 

If you can’t answer clearly, it’s time to shift.

Remember, as venture capitalist John Doerr famously said:

“Ideas are easy. Execution is everything.”

Great ideas are valuable.

But only action takers get rewarded.

Those who sit on ideas?

They’re often right, but broke. 

What sets the top farm owners apart? 

• A belief you can have what you want 

• A clear actionable plan (the CAP) 

• Relentless follow-through 

So… are you a “gonna” or a “doer”?

If you lean towards “gonna,” the CAP gives you a simple system to turn good intentions into real progress.

If you’re already a doer, the CAP gives you clarity… helping you focus your energy on what matters most and accelerates your results.

Either way, success needs structure. 

And let’s be honest… as farm business owners, we often go it alone.

So, who’s holding you accountable?

Who notices if you delay that next step?

Who cares if you put it off… until tomorrow?

A mentor once said to me…“The problem with tomorrow is… when it comes, it’s today.”

So, if there’s something you’ve been putting off, maybe today’s the day.

Regards

Sam Johnsson 
CEO – Farm Owners Academy 
 
P.S. Ready to get your hands on the CAP? Just reply with “CAP, please” and we’ll send you the exact tool hundreds of top farm owners use to turn plans into action. 
 
P.P.S.  Not sure where to start? Let’s figure it out together. In just 15 minutes, we’ll help you get clear on where you are, where you want to go, and what to do next. 👉 Book your call now
 
P.P.P.S. “Vision without action is a daydream. Action without vision is a nightmare.” – Japanese Proverb