18 Crazy Farm Owners Did This
Oct 16, 2025
Ten years ago, 18 farm businesses rolled the dice.
They joined a brand-new coaching program…
With a strange name.
No track record.
And no guarantees.
But they were ready for change.
And they helped us build what Farm Owners Academy is today.
What’s Grown Since Then?
Thousands of farming families in Australia & NZ through our programs.
Millions of dollars in farm business profits unlocked.
Hundreds of teams strengthened.
Countless relationships saved.
Thousands of holidays finally taken.
But the number that really matters?
One.
One farm.
One family.
One moment of clarity that changes everything.
Multiply that by a community.
And you’ve got a ripple.
Here’s what our Platinum Mastermind Members have to say:
“Best business decision we’ve made in 20 years.”
“I feel more in control, more confident, and more excited than ever.”
“Our team is more aligned, our profit is up, and I finally have time with my kids.”
You can read all of them below.
Real words from real farmers.
Living real change.
So, What Drives Us?
Farm Owners Academy started with the vision of Deb & Greg Johnsson.
A family business that knew the highs and lows of agriculture.
They partnered with business coach Andrew Roberts…
And brought world-class business coaching to farm owners.
Ten years later, the mission is the same:
Help farm owners build Freedom Farms.
Profitable.
Well-run.
Not reliant on the owner 24/7.
Because when farm businesses thrive, rural communities thrive.
And those are the kind of places we all want to live in.
To the 18 farm businesses who went first, thank you.
To the incredible team who gives their all every day, thank you.
To the farm owners in our Platinum Mastermind & Alumni Community who continue to go for their goals and inspire us every day, thank you.
To those of you who listen to our podcast, read our blogs and improve your businesses, thank you.
Here’s to the next 10 year.
In February next year we are running the TOP Producers Workshop. This is where the journey begins for most farm owners we work with.
Gain the tools, strategies and mindset to build a business that works for you, not the other way around. Secure your spot today 👉 click here to access discounted tickets, limited time only!
(And if you're curious what results really look like…
scroll down and read what your peers had to say.)
Regards
Sam Johnsson & The FOA Team
