Episode 199 - Proud to Be Pioneering the Uptake of AI in Our Industry, with Sam Johnsson, CEO, Farm Owners Academy

AI is moving fast — incredibly fast — and whether we like it or not, the game has changed. 
 
In this week’s episode, I sit down with Sam Johnsson, CEO of Farm Owners Academy. Sam, along with Michaela, Greg, and the broader FOA team, has been doing outstanding work in this space, not just exploring what AI can do, but figuring out how we can use it practically to build better businesses and better outcomes for farm owners. 
 
We unpack what AI really means for agriculture and why I believe the opportunity in front of us is enormous. 
 
From using ChatGPT or Claude as a smarter research partner, through to analysing data, improving decision-making, building systems, automating repetitive work and even capturing 40 years of knowledge from inside a farmer’s head, the capability is extraordinary. 
 
But we also talk about the other side of it: security, accuracy, the risk of AI being “confidently wrong”, and why good judgement, trusted advisers and knowing what good looks like still matter enormously. 
 
Sam also shares a really useful framework for understanding where you are on the AI journey, and, more importantly, how to take the next step without feeling like you need to become a technology expert overnight. 
 
My encouragement is simple: don’t sit on the sidelines. 
 
Get curious. Have a play. Start small. Because this technology is going to touch almost every part of business and life, and I think those who learn to use it well will have an extraordinary advantage. 
 
I really enjoyed this conversation with Sam, and I hope it gives you the confidence and a few practical ideas to start putting AI to work in your business. 
 
Keep winning! 
 
Hutch & The Farm Owners Academy Team 
 
P.S. If this episode has you thinking it's time to get more out of AI in your farm business, Sam is running a 90-minute live workshop on 21 & 22 October. You’ll learn how to spot the work where AI can create genuine leverage, then set it up with the context, standards and guardrails it needs to do that work properly in your operation. See the workshop and register here .