185 - From Farm Operator to Farm CEO with Ben & Kate Johns

What if the real constraint in your business isn’t effort, seasons, or skill, but the role you’re still stuck playing? 
 
For Ben and Kate, this question didn’t arrive neatly. It crept in over time. 
 
Their journey took them far from the farm first, through university, into investment banking in London, and straight into the pressure cooker of the GFC. Long hours. High stakes. A world where structure and accountability were non-negotiable. 
 
Choosing to come home to the family farm wasn’t about escaping work. It was about building something of their own. 
 
What they returned to was a third-generation Darling Downs farm growing irrigated silage for Wagyu feedlots. A good business, but one run largely from people’s heads, with no clear leadership role and a heavy reliance on who was on the ground each day. 
 
Here’s what we explore: 

• What it really took to come home and spend years earning influence before having authority 

• Why their succession took close to two years, and why slowing it down led to better decisions and stronger relationships 

• The point where expanding pivots and working harder stopped delivering growth 

• What changed once Ben stepped out of daily operations and into a full-time CEO role 

• How simple rhythms now hold the business together, including weekly meetings, clear roles, and a 90-day operational focus 

 
If you know your business could handle more, but not the way it’s currently being run, this conversation will give you a clearer reference point for the next shift. 
 
Ben and Kate, thank you for sharing what leadership looks like when it’s intentional, well-timed, and anchored in long-term thinking. The clarity you’ve built into your roles, your team, and your systems is a benchmark for what’s possible when committed leaders give good decisions the space to compound. 
 
Cass, thank you for walking alongside Ben and Kate as their coach. The decisions, structure, and confidence reflected here show what’s possible when farm businesses are supported, not left to figure it out alone. 
Sincerely,  
 
Jeremy Hutchings & the Farm Owners Academy Team  

P.S. One thing that really stands out in Ben and Kate’s story is this: none of the progress they describe happened by accident. It came from stopping to think, getting clear, and turning that clarity into simple 90-day plans.  
If you want to do the same, our free 2026 Ultimate Planning Guide gives you the structure to do exactly that. Download here.