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We thoroughly enjoyed completing the FFF training, in fact it was one of the big draw cards we really wanted to achieve when joining FOA. We thought the information was great, very relevant and easy to follow. It was extremely helpful; and I'd highly recommend it to others.
Nadine Jenkin

YES! This Is The Same Training That Has Helped Hundreds Of Farmers, In Multiple Different Enterprises, Successfully Get A Handle On Their Numbers, Increase Their Profits, and More!!!

(Normally $7,178 – For Just $2,000 + GST) !!!
From Jeremy Hutchings Farm Owners Academy Managing Director

Dear Friend,
Hi, my name is Jeremy Hutchings and I am here today because I want to give you something we call “The Farm Financial Framework”

This framework and course was created by Farm Owners Academy Co-Founder Greg Johnsson and is a simple program to help you gain a financial education and make better money decisions…

…even if you’ve never understood a balance sheet before in your life.

But before I give you access to the Farm Financial Framework, I want to give you the backstory about how it was created…

This is NOT something that Greg just made up one day, and hoped that it would work. He spent OVER 3 decades helping farmers all over Australia increase their profitability by learning the language of finance and applying it to their farms. All the while he was testing and perfecting this framework for you!

This is what happened…

After working with hundreds of farm owners throughout Australia, he realised the #1 problem holding them back was a lack of financial knowledge.

Finance can be very confusing and most other programs out there are unnecessarily complicated, filled with jargon, and not specific to the unique constraints of the farming industry.

Our mission is to give farm owners like you the tools and knowledge to make more money without sacrificing your time or sanity, so you can build a strong farming legacy you’ll proudly pass down to your children one day.

That’s why Greg created the Farm Financial Framework.

This program will help you make smart financial decisions that lead to more money, more security, and much less stress on the farm.

The simple secret to a highly profitable farm…

It’s not shiny machinery or new software or where you farm…

The secret to a highly profitable farm is a basic understanding of finance.

A knowledge of finance is critical for any successful business operation. According to CB Insights, 29% of businesses fail because they don’t know how to properly spend their money. The business owner needs to clearly understand the big financial picture – and make decisions based on numbers and data – in order to make profitable choices.

Finance is the language of business (and most people don’t know how to speak that language!)

…Which makes sense because it’s not something we’re taught in school and it’s not something we know intuitively.

That’s why it feels like your accountant is talking a different language when they use terms like Net Profit Ratio, Return on Assets Managed Equity Percentage. It IS a different language, in a sense.

Not understanding that language is the reason why you can be doing great today…but deep down know you’re just one downturn away from losing everything.

Not properly understanding finance causes most farmers to really suffer…

Michael Ryan Used This SAME TRAINING

To Identify Underperforming Enterprises On Their Farm And Unlock Significantly More Profit

It Doesn’t Matter What Type Of Farm You Run… The Farm Financial Framework Will Work For YOU!

In fact…

We have farmers from every farming enterprise you can think of who have succeeded with this SAME TRAINING in their own business!

They farm EVERYTHING you can dream of, like:

  • Sheep farmers…
  • Egg producers…
  • Cattle farmers…
  • Chicken farmers…
  • Dryland croppers…
  • Orchard growers…
  • Irrigated croppers…
  • Grape growers…
  • Dairy farmers…
  • Organic farmers…
  • Pig farmers…
  • Bee keepers…
  • Goat farmers…
  • And many, many more!
Ron And Anne’s Success Story | Farm Financial Framework Program

“Just Like Learning To Drive A Car, You Too Can Learn To Master Your Farm Finances”

If you are running a farm business (or any business for that matter) and you KNOW that you could be doing better, or you aren’t sure where all the money is going, then this training is PERFECT for you!

In the past we only taught people the “Farm Financial Framework” in our exclusive 3-year Platinum Mastermind coaching program… but today I wanted to make you a VERY SPECIAL OFFER and give you all the templates AND training to show you HOW to master this in YOUR farm business, as well as give you your very own PERSONALISED Farm Financial Benchmark…

For Only $2,000 + GST

Yes… for less than you pay your accountant to do your tax return, you can get access to practical business and farm financial knowledge that took OVER 35 YEARS to create.

That after you master, will give you the ability to remove your reliance on consultants and profit more for the rest of your life!


Invest In The Farm Financial Framework For Just $2,000 + GST!

  • FFF learning Platform & training videos ($1,000 Value)
  • Bonus #1: Farm Financial Benchmark ($1,500 Value)
  • Bonus #2: Ultimate Workbook ($197 Value)
  • Bonus #3: 12 months coaching, community, support and bonus live training ($997 Value)
  • Bonus #4: Live Benchmark Debrief ($497 Value)
  • Bonus #5: 2x tickets to TOP Producers ($1,990 Value)
  • Bonus #6: Strategic Road Map Call ($997 Value)

Total Value: $7,178

Today Just $2,000 + GST



This comprehensive, online program covers the following five key modules. Each one is designed to improve the financial literacy needed to run a profitable farming business. It will give you a much better understanding of your numbers, KPIs and areas to focus on for improvement. All learning is delivered online through our comprehensive online training platform. You can access training videos for each of the modules, as well as useful templates and other bonus resources!

Watch the video below to see how Cameron England used this process to create more wealth and freedom in his life…

The costly way most farmers make decisions…

Most farm owners make decisions based on what their current bank balance looks like. (And it’s not just farmers, for that matter – it’s all business owners.)

If the bank balance looks healthy in their trading account, they’ll spend money. If it doesn’t look healthy, they’ll shut up shop. It seems like common sense, right?

But in truth, operating this way is exactly the wrong thing to do…

The cash balance in your bank account is just ONE marker of financial health…there are dozens more. So when you only use your bank balance to make decisions, you’re inadvertently ignoring so many other signals that you need to be aware of to achieve high profitability.

Once you understand the financial reality behind your farm, you’ll know how to make better financial decisions to bring in more revenue, plug existing money holes, and increase profits and viability in both the short- and long-term.

Best of all, you’ll no longer be flying blind. You’ll make informed choices based on data, logic, and profitability…which will change everything:

  • You’ll increase revenue by focusing on the highest profit-drivers
  • You’ll cut costs by spotting and removing hidden money-suckers
  • You’ll work less because you’ll have enough surplus to hire help
  • You’ll make more of the good years…so you can stay viable through challenging seasons
  • You’ll significantly reduce the impact of losses in the bad years on the long-term viability of your business
  • You’ll know your financial position more deeply than ever before and have the skills to truly take control of your business

And, look. At the end of the day, I know it’s not really about the money…

But if you’ve got a business that’s generating good profits, you get to CHOOSE what to do with that money. It can be whatever: more holidays, boarding school for your kids, a new farmhouse, off-farm investments, extra labour to give yourself time off…it’s limitless, what you can do with surplus cash.

Profit is the pathway to freedom. Whether it’s financial freedom, time freedom, the freedom to choose whatever you want to do…that’s really what higher profits give you.

This Course Will Teach You A SKILL That Will Allow You To Understand The Numbers In ANY BUSINESS.

For many of you, you won’t be looking to run another business outside your farm. (And that’s totally cool…)

There’s a TON of other places I use the same skill that works as well…

  • Negotiating with your bank manager
  • Getting more out of your accountant
  • Personal budgeting
  • Investing
  • And MORE!!!

The skills I’m going to teach you work in any business…
It’s the same process I’ve used to grow ALL my companies.

And it will work for you as well!




And again, you’ll get access to this entire package, the training and the tools and the benchmark and the coaching support plus the 2 Day Workshop for just $2,000 + GST!

For some of you, this training will be the difference between success and failure in your business… this is why we’ve made it SO INEXPENSIVE for you today!

We won’t do the heavy lifting for you… We’ll teach you how to do it for yourself.

Farmers have told us they’re frustrated by programs, accountants, and consultants who create a dependency that keeps you running back to them every time there’s a big decision to be made.

The Farm Financial Framework is different.

We’re not doing the work for you. You’ll learn how to do it for yourself by applying the financial lessons to your business.

You’ll learn the language of finance. You’ll see everything play out in real life through your Farm Financial Benchmark and the feedback session.

You’ll know how to analyse the data to make smart financial decisions that increase profits. And you’ll be able to generate the financial reports yourself in the future to track your progress.

So the next time a big decision comes into your world, you’ll have objective tools to help you know what to do.

You won’t depend on us. You’ll depend on YOU.

Have a listen to how Byron Kirkland benefited from getting the true financial picture of his business…

Okay. Now What Else Could You Buy For $2,000 + GST?

You could probably get a financial report done by your accountant

But, you won’t get the insights you need to succeed in your farm business and you will be guaranteed to be going back to them year after year parting with another $2,000 + GST each time.


You Could Get The Course That Has Helped Hundreds Of Farmers Remove Their Reliance On Consultants And Put The POWER BACK IN THEIR HANDS.

Time Is Of The Essence…

This Is A LIMITED OFFER At This Price.

Because of what you’re getting, we’re expecting this sell out quickly.

  • What Impact Would That Have On Your Business?
  • What Impact Would That Have On Your Life?

All It Takes Is A LITTLE EDUCATION Applied To Your Business To Set You FREE!


Here Is Our “You’ve Gotta Be Crazy” Guarantee

100% guarantee that you’ll love this product, or we’ll return the $2,000 + GST to you and let you keep the Ultimate Farm Financial Framework Workbook (over 3 decades of knowledge) anyway.

We’ll take all the risk on this.

If you don’t feel that the Farm Financial Framework is worth more than you invested after 14 days of getting the training, we’ll refund your $2,000 + GST. No Questions asked. Fair Enough?


You Must Act Fast!

This Is Truly A Limited Offer, SO Claim Your Copy Now Before They’re All Gone…

With that said, I hope you enjoy this training. I hope you use it in your business.

I want to give this to you because I know how this can transform your business forever.


P.S. Did you just skip to the bottom of the page to see what the deal was?

You get the Farm Financial Training Course and Workbook (instant download). This is over 35 years of business experience and farm financial knowledge that has been tailored and simplified into a framework to suit any farming businesses.

We also give you a personalised Farm Financial Benchmark for your farm (and teach you to create it for yourself) AND coaching and support so you can start implementing this in your business NOW. This isn’t just for businesses that are struggling. There are plenty of secret strategies and tips that will help good businesses become even better. And it’s only $2k
+ GST. That’s it

Just click the button below right now and get started!

Invest In The Farm Financial Framework For Just $2,000 + GST!

  • FFF learning Platform & training videos ($1,000 Value)
  • Bonus #1: Farm Financial Benchmark ($1,500 Value)
  • Bonus #2: Ultimate Workbook ($197 Value)
  • Bonus #3: 12 months coaching, community, support and bonus live training ($997 Value)
  • Bonus #4: Live Benchmark Debrief ($497 Value)
  • Bonus #5: 2x tickets to TOP Producers ($1,990 Value)
  • Bonus #6: Strategic Road Map Call ($997 Value)
Total Value: $7,178
Today Just $2k + GST


Got Questions?

Speak to a Farm Owners Academy coach about how the Farm Financial Framework program can help your business

Schedule Now


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