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The ‘Important Not Urgent’ quadrant is a concept introduced by Stephen Covey in his book The 7 Habits of Highly Effective People. In this book, Covey suggests that people should prioritise their tasks based on their level of importance and urgency and divide them into four quadrants:

Here are some simple tips to help you set up a great 2023.
- Put your holidays into your calendar early. If you don’t plan time off, you will fill it with stuff. I like to ensure I get a mini break every quarter (4 days off) and an extended break once a year (2 to 4 weeks off). Everyone needs to ...
As the year comes to a close, it is fitting that we look back and reflect on an aspect of our business here at Farm Owners Academy that we are incredibly proud of and love doing – and that we know so many of you are avid listeners of!
Our podcast The Profitable Farmer has made a significant diffe...
After two years of coaching, I had 13 clients.
I thought I was doing really well and wasn’t thinking about growing – I was in a comfort zone.
I knew time management was one of the most important skills I could learn, so I paid for a time management course.
One of the first things we did was docu...
Many farm owners believe that in order to become a top 20% farmer, you need to work harder (or do more).
This is not true.
The top 20% of farmers just do things slightly differently.
In fact, I would argue that many top 20% of farmers are working less than an average farmer.
And a top 20% farme...
Recently I was asked a great question by Rob – about models/leadership structures for multiple business owners, for example, more than two siblings that run a business.
Firstly, it is a little bit more complex but very achievable if the owners are okay leaving their egos at the door.
Having a cl...
Some people are in control, and some people aren’t.
Either you run your business and life, or your business and life will run you.
If it’s not scheduled in your calendar, it just won’t get done – learn to schedule time for important personal goals and things that will drive your business ...
Are you stuck in the trading time for money trap?
Sadly – most people are.
Trading time for money was ingrained into most of us from an early age.
We were taught to choose a career when we were older such as being a doctor, lawyer, electrician, artist, farmer etc.
And our brains would visualise se...
- An accountant spends three years studying their craft
- A lawyer spends five years studying their craft
- A doctor spends seven years studying their craft
Having coached several accountants, ...
I had a really interesting chat with a client last week about why we don’t always do what we know we should when we run our own business. I told him why I think this occurs by relaying the story below from when I was an employee.
Many years back, I was a sales executive with Telstra and had a mont...
A 30-minute weekly team meeting aligned to your strategic plan will do you wonders.
Here are 15 keys to running a great meeting:
1. Set a time: Make it the same time every time so that people book it in as a habit.
2. Set a frequency: Make it consistent, so it’s booked in as a habit.
3. Select ...
My first business (22 years ago now) was a business coaching franchise (called Action Coach). I was part of a global franchise group, and there were about 400 of us in the franchise in Australia.
It cost me $80k to buy and then $1,500 a month plus 5% of my revenue.
It was expensive, but I was a...

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