What’s procrastination costing you?
Nov 27, 2025
Fast decisions create fast results. Here’s how to get out of your own way.
We all have that one friend...
You know the one.
You’re at the local pub for dinner.
Everyone’s ordered.
But they’re still flipping through the menu like it’s their last meal on earth.
Then finally… they pick something safe.
Chicken schnitzel.
And spend the next hour eyeing your lamb shank with regret.
It’s funny at dinner.
But devastating in business.
Because in business, slow decisions cost you.
Not just money.
Momentum. Confidence. Progress.
Projects stall.
Opportunities expire.
Team members lose motivation.
And months…even years…get wasted sitting on decisions that could’ve changed everything.
At our recent TOP Producers Workshop, we had 300+ farm owners in the room.
We asked them one simple question:
“Who here struggles with procrastination?”
Almost every hand went up.
Because most farm owners are stuck.
Not on the big decisions.
But the small and medium ones.
The kind that doesn’t cost much if you get them wrong.
That you can reverse in a week or two.
That you can get the majority wrong and still run a high performing business.
But we still stew on them.
Waiting for perfect info. Holding back. Wasting time.
And the cost?
It’s massive.
You lose energy.
You delay progress.
The farm gets stuck.
But here’s the shift we see in our Platinum Mastermind members:
They make decisions faster.
And the business improves faster too.
Because speed of decision-making = speed of results.
Here’s how we help them get there:
- Get clear and aligned as leaders
- Know which calls to make quickly, and which to take their time with
- Use the Platinum Mastermind Toolbox to simplify and break down complex analysis
- And most importantly…learn to trust both gut and head
Because real leaders don’t wait for 100% certainty.
They move with 70%.
They take imperfect action.
As a coach of mine once told me,
“Courage isn’t the absence of fear, it’s taking action even when you have brown pants.”
And that’s what separates the Top Producers…
From the ones still reading the menu.
If you’re ready to make the small decision today to join us at the next TOP Producers Workshop on 16 and 17 February 2026 in Sydney and uncover the hidden opportunities in your farm business then click here.
Regards,
Sam Johnsson
CEO – Farm Owners Academy
PS - This is your brown pants moment. Courage means action, not perfection. Make a small fast decision today to invest in your future. Early bird pricing ends soon now only $795 for two tickets. Save $1,195 before they run out.