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FREEDOM FARMER BLOG

Stop doing more. Start doing this.

goal setting productivity strategic planning top producers Dec 11, 2025

The real profits aren’t in the next thing you take on, they’re in the things you haven’t done yet.

It’s nearly Christmas.

The sheep are shorn.
The lambs are on the truck.
Harvest is well underway.

And your thoughts are already drifting to next year.

You start thinking:
What do I want to do differently?
What do I want to improve?
What’s next for the farm, the business, the family?

Totally normal.

But here’s where most farm owners stuff it up:
They try to improve next year by adding more.

More work.
More pressure.
More moving parts.

Which just ends up feeling like more chaos.

You don’t need more.
You need less done better.

Because the real profit in your business?
It’s hiding in the stuff you’re not doing.

Strategy is more about what you don’t do than what you do.


  • The grain marketing you skipped because you were too flat out, it’s worth $250K a year.
  • The milk price you didn’t negotiate that could’ve added $70K.
    The business model that’s been on cruise control for a decade and doesn’t work any more.
  • The investments you never explored.
  • The opportunities you were “too busy” to see.


That’s the cost of keeping busy.
It’s not just exhausting… it’s expensive.

You don’t notice it while you’re in it.
But once you’re out… it’s obvious.
You see the gap. You see the profit. You see what you could’ve done sooner.

And that’s why we run the TOP Producers Workshop.

To help you clear the decks, cut the noise, and build a plan that actually works.
Not a plan with more things.
A plan with the right things.

We’re back in Sydney in February 2026 and will have a great group of farm owners, just like you in the room investing in making next year their best one yet.

Working together on your business.
Not in it.
On it.

You’ll walk away knowing what to stop doing, what to start doing, and what 1% shifts will move the needle the most.

And right now, early bird tickets are up.

Two seats for less than the price of one.

If you’re serious about doing next year better, without doing more, then this is your move.

👉 Grab your spot

Let’s make 2026 smarter, not harder.

Regards,

Sam Johnsson
CEO – Farm Owners Academy

PS – What could you achieve with the right plan, the right people, and two days away from the chaos? That’s what TOP Producers is built for. Join a room full of farm owners ready to take control of their time, team and future. Early bird sale ends soon. Click here to secure your spot.

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