You’ve probably felt this before.

Standing at the bar. You’ve seen them. You know you should go talk to them.

Heart racing. Palms sweating. Mind going blank.

“What do I say?” “What if it’s awkward?” “What if I get shut down?”

So you wait.

And someone else walks over.

Opportunity gone.

For most of us, meeting our partner had a few moments like that.

Intense fear, followed by inaction.

Until finally you said, stuff it! And took a chance.

And here’s the thing.

That moment never really goes away.

It just shows up somewhere else.

In your farm business.

The conversation you’re avoiding. The decision you’re delaying. The move you know you should make… but haven’t.

Because of fear.

Fear of getting it wrong. Fear of what people will think. Fear of the outcome.

So you wait.

And tell yourself you’ll do it when you feel ready.

But you won’t.

Because the people who win don’t remove fear. They feel it… and do it anyway.

That’s courage.

Not the absence of fear.

Feeling it…and taking action anyway.

That’s the difference.

When I was younger, I was petrified of public speaking.

I couldn’t speak in a group of 3 or 4 people. Even in meetings, I’d have something to say… and say nothing.

Now I stand on stage in front of 500+ farm owners for a living.

Not because the fear disappeared.

Because I learned something.

Action cures fear.

Not thinking. Not planning. Not waiting.

Action.

And it’s the same in your business.

Right now, there’s something you’re sitting on. You know it.

A decision. A conversation. A change. Something that would move your business forward.

But you haven’t done it.

Because it’s uncomfortable.

So here’s the test.

What’s the one thing you know you need to do… that you’re not doing?

Go do that.

Not next week. Not when things settle.

Now.

Because your best opportunities sit on the other side of your greatest fear.

Success isn’t about being fearless.

It’s about being a high-performing business owner.

And high performers don’t wait for perfect conditions. They act in imperfect ones. They make decisions. They lean in. They move.

Even when it’s uncomfortable.

And this is exactly where most farm owners hesitate.

Not in theory.

In moments like this.

Booking the workshop. Getting off farm. Walking into a new room. Backing themselves.

Same feeling. Different setting.

The ones who come to Top Producers in June? They feel that fear… and do it anyway.

And that decision changes things.

Not just new strategies. Not just better numbers.

They leave with Clarity. Confidence. Momentum.

And new people in their corner. People who challenge them, support them, and help them win.
That’s what happens when you act… instead of wait.

We’ve got our next TOP Producers Workshop in June.

It’s on the Gold Coast, 22–23 June 2026

2 days off farm with the key decision makers in your business to upskill as business owners and do real strategic work ON your business.

Early bird tickets are open now and just $795 for two people. That’s two tickets for less than the price of one.

This is our last workshop for 2026. After that you will have to wait until 2027.

So here’s the real question.

Are you going to wait until you feel ready?

Or are you going to feel the fear… and do it anyway?

Register for TOP Producers Workshop

Because the life and business you want sits on the other side of that decision.

Sam Johnsson

CEO, Farm Owners Academy

P.S. Not sure if TOP Producers is the right fit for where you're at right now? Don't sit on that question. Give us a call on 0447 184 167 and we'll have an honest conversation about whether it's the right next step for you and your business. A five minute conversation can make the decision a lot easier.