The average farm owners aren’t struggling because they lack effort. They’re struggling because they hold onto the wrong ideas for too long. 

Jeff Bezos, the founder of Amazon, built one of the most successful businesses in history by embracing one principle:  

"People who are right a lot listen a lot, and they change their minds a lot." He understood that ideas are tools—they are there to serve you, not define you. 

Why Holding Onto Old Ideas Hurts Your Farm Business 

The most profitable farm businesses don’t cling to the past. They adapt. 

The reality is, farming is changing. Technology, markets, and supply chains are evolving rapidly. Yet, many farm owners resist change because they tie their identity to how things have always been done. 

This is dangerous thinking. 

Bezos once said, "If you can’t afford to be wrong, you can never be right." The Top 20% Farm Owners understand this. They challenge assumptions, test new approaches, and evolve. 

How Top 20% Farm Owners Stay Ahead 

The best in the industry treat ideas like tools—they use what works and discard what doesn’t. 

Here’s what they do differently: 

• They track performance relentlessly. Numbers don’t lie. They use data to make decisions, not assumptions. 

• They test and pivot. Instead of betting everything on one big idea, they experiment, analyse results, and adjust. 

• They surround themselves with the right people. Learning from top performers and business mentors keeps them ahead of the pack. 

• They separate ego from business. If something isn’t working, they ditch it fast. No emotional attachment. 

Are You Thinking Like a Top 20% Farm Owner? 

Bezos built Amazon by letting go of bad ideas fast and scaling the right ones. The top farm business owners do the same. If you want to future-proof your farm, ask yourself: 

• Am I willing to change my mind when new evidence suggests a better way? 

• Do I track my farm’s numbers and adjust based on data? 

• Am I surrounding myself with people who challenge me to think differently? 

Your Next Step: Secure Your Spot at the Top Producers Workshop 

If you’re serious about becoming a Top 20% Farm Owner, then attending the Top Producers Workshop is a no-brainer. 

🔹 Five Reasons You Need to Be There: 

1. Proven strategies to increase farm profitability—backed by real numbers and case studies. 
2. Insider knowledge from Australia’s leading farm business coaches. 
3. Tactical decision-making frameworks used by the most successful farm owners. 
4. Powerful networking opportunities with other high-performing farmers. 
5. Practical tools to implement immediately and see results fast. 

🚨 LIMITED EARLY BIRD OFFER: 2 Tickets for $795 + GST (Normally $995 per ticket!) 🚨 

Seats are filling fast. This is your opportunity to take your farm business to the next level. Sign up to secure your discounted spot today! 

📍 Click here to register now! 

Regards, 
Sam Johnsson - CEO, Farm Owners Academy 

P.S. The Top Producers Workshop is happening on Monday 23rd & Tuesday 24th June 2025 in Melbourne, VIC, or online. This is your chance to learn from Australia’s top farm business coaches and connect with other high-achieving farmers. CLICK HERE to register now before early bird pricing ends!