SUCCESS STORY
Prue & Chris Lynch
Dairy Farmers from East Gippsland, Victoria
See why Prue & Chris say joining Farm Owners Academy changed the trajectory of their life.
“Since completing the Platinum Mastermind Program, our lives and business have changed significantly"
"We could not recommend highly enough the Platinum Mastermind Program. The skills we have learnt and the changes we have made in our business and family have been life changing. We have made incredible, lifelong new friends from the FOA community."
Life before joining Farm Owners Academy
Before joining the Platinum Mastermind Program, the Lynch’s faced significant challenges. Chris was working long hours, especially during sowing and harvest seasons, and spent extensive time on spraying. The family managed a self-replacing Merino enterprise alongside their cropping operations, employing two full-time workers who assisted Chris and his father. Prue handled the farm's bookkeeping while also managing a nearby saleyard.
However, the farm lacked a clear direction, and the internal culture and communication with staff were poor. This led to a stressful and chaotic environment, affecting both the business and their personal lives.
Life after joining Farm Owners Academy
Since completing the Platinum Mastermind program, the Lynch family's life and business have undergone a significant transformation. They now have a clear vision and direction for the future.
One of the most impactful decisions for Prue & Chris was having the confidence and assurance to sell their Merino enterprise, which consumed a lot of time and provided little financial return. This move allowed them to focus solely on their cropping enterprise, improving their efficiency and timeliness in completing cropping tasks.
A big step forward was creating a farm succession plan and starting to save for their future. Following the Procure Assets Deep Dive session (part of the Program), they even purchased a valuable investment property.
Importantly, the Lynch family have achieved a much healthier work-life balance. Chris now spends more time with his family as the staff handle most machinery operations. Prue no longer works outside the farm, focusing on the farm's growth.
“It is not just on the farm that things have improved; we have brought a growth mindset into our family and believe that we are able to achieve so much more. This has been really beneficial to our children as well.” - Prue Lynch.
The results
Michael and Vicki have built a more focused and sustainable farm business that supports their goals and reflects their values. They no longer feel stuck in a cycle of overwork and stress, and instead feel calm, clear, and in control.
Vicki’s willingness to speak up, ask questions, and challenge the status quo has been a key part of their journey, and one that’s been met with encouragement and support.
They’ve created a real business partnership, with structure, trust, and direction. They’re confident in the decisions they make, proud of the way they now operate, and open to future opportunities.
“We now have a highly efficient and highly profitable farm. We’re aligned on our vision, we know where we’re going, and we’re not afraid to try new things.
There’s not a hope in hell we would’ve made the progress we’ve made in three years without Farm Owners Academy.
Some of the changes were uncomfortable, but once you dip your toe in, each one gets easier. Having someone hold you accountable was irritating at times, but that’s what helped us change.”
This transformation didn’t happen overnight, but with the right support, a willingness to grow, and a clear plan, Michael and Vicki have created meaningful and lasting change in both their farm and their lives.

Key outcomes from the Platinum Mastermind Program
Improved Business Focus
Selling the Merino enterprise and focusing on cropping led to increased clarity and efficiency.
Improved Team Culture and Communication
The program helped the Lynch’s significantly improve their team culture and communication, through team meetings, staff roles, and staff reviews. They are proud to now offer their team a supportive and professional workplace.
Healthier Work-Life Balance
With both Chris and Prue having more time to spend with their family, and reduced stress around the financial health of the farm, they live much healthier lives and realise the impact their mental health plays on their happiness, and those around them. Being able to take a family holiday away from the farm has been a game-changer!
Financial Confidence and Strategic Planning
Prue & Chris have increased their financial knowledge and confidence in decision-making. They now have the skills and confidence to continuously work on a plan for their farm and future.
Community
Prue & Chris have made incredible, life-long friends in fellow Platinum Mastermind members and FOA coaches.
Ready to change your farm business, and life?
Michael and Vicki achieved these results by joining Farm Owners Academy’s Platinum Mastermind Program. To find out if this Program may be right for you, or to ask any questions, please contact us on 0447 184 167 or explore the program.
PLATINUM MASTERMIND
Head Office
Farm Owners Academy, Little City, 1/132 Prospect Road, Prospect, SA 5082
Let’s Talk
0447 184 167
[email protected]