SUCCESS STORY
Carla & Sam Armytage
Dairy Farmers from East Gippsland, Victoria
See why Carla & Sam say joining Farm Owners Academy changed the trajectory of their life.
“During their time as Platinum Mastermind members, Sam and Carla transformed their business, team and family life in less than 3 years."
"They have successfully expanded their operation, improved profitability, and enhanced their quality of life. Through their hard work and dedication, they’ve created a foundation that they, their children and future generations can be equally proud of."
Life before joining Farm Owners Academy
Five years ago, the pressures of running their farm and business were extremely challenging. Under-resourced, unable to take any holidays, and burnt out, Carla and Sam were at near-breaking point. The stress and pressure of running their farm was significantly impacting their marriage, their family life, and their ability to move forward on their farm.
Being part of a multi-generational farming family, Carla and Sam were no strangers to the hard work and dedication farming demands. However, the pressures of owning and running a significant farm business while maintaining a healthy marriage and family were having a very real impact on the Armytage’s daily life.
Constantly feeling under pressure and unable to see a clear vision or way forward to alleviate their challenges, Carla and Sam knew they needed support to help them gain control, clarity and most importantly happiness back into their lives.
Life after joining Farm Owners Academy
Since working with Farm Owners Academy as Platinum Mastermind program members, Carla and Sam have been able to completely transform their business, farm, team and lives.
Driven by a recognition of the need for support in strategic planning, financial acumen, and a shift in their operational mindset, they’re now in control of their farm and their future. They have immense pride in what they do, and they feel optimistic and confident about what they’re building for their kids as the next generation on their farm.
The results
Today, Carla and Sam have transformed their life and business, having successfully expanded their operation, improved profitability, and enhanced their quality of life. Through their hard work and dedication, they’ve created a foundation that they, their children and future generations can be equally proud of.
Most importantly, Carla and Sam have been able to find their passion, optimism, and love for life and farming again. They’re a true testament to what can be achieved with strategic guidance, a supportive community, and a willingness to make meaningful change.
Key outcomes from the Platinum Mastermind Program
Strategic Business Planning
One of the first breakthroughs in their FOA journey was mastering strategic business planning. The Platinum Mastermind program and coaching guided the Armytage’s through the process of creating a detailed business plan, aligning their farm's operations with their long-term goals. This plan became their roadmap, identifying opportunities for growth and efficiency improvements.
Financial Mastery
Financial mastery was another critical area of development. Through the program, Sam and Carla gained valuable and practical insights into the financial health of their operation. They learned to interpret financial statements and make informed decisions based on financial data. This knowledge then empowered them to navigate financial challenges with confidence and invest wisely in their farm's future.
Operational Efficiency & Team Development
FOA emphasised the importance of operational efficiency and the value of building a strong team. The Armytage’s continued to implement advanced farming techniques and technologies, optimising their irrigation systems and crop management practices. These changes helped to improve yield, and continue reducing environmental impact, aligning with their commitment to sustainable farming (which Sam and Carla were already implementing prior to working with FOA). Building a capable and committed team was essential to their transformation and an absolute necessity in taking the intense pressure off Carla and Sam’s shoulders. FOA's coaching on leadership and team management helped the couple develop a culture of accountability and excellence. They learned to delegate effectively, empowering their team members and creating a collaborative work environment.
Mindset Shift for better Quality of Life
Perhaps the most significant transformation for Carla and Sam was the shift in mindset. FOA's focus on personal development and goal setting helped them move from feeling overwhelmed by daily challenges to adopting a growth-oriented approach. This shift had profound implications for their business and personal lives, enabling them to balance the demands of farming with family time and personal wellbeing.
Community Support
The community aspect of FOA provided invaluable support and inspiration that the couple realised they greatly needed, and had been missing. Engaging with other farmers created a network of peers they could learn from, who shared in their challenges and successes. Sam and Carla have become important and respected members of our community and their contributions to others has also been immensely valued.
Ready to change your farm business, and life?
Michael and Vicki achieved these results by joining Farm Owners Academy’s Platinum Mastermind Program. To find out if this Program may be right for you, or to ask any questions, please contact us on 0447 184 167 or explore the program.
PLATINUM MASTERMIND
Head Office
Farm Owners Academy, Little City, 1/132 Prospect Road, Prospect, SA 5082
Let’s Talk
0447 184 167
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