Episode 191 - The Incredible AgriWebb Story – Part 1 with Co-Founder, John Fargher

John Fargher grew up on a remote family station in the Northern Flinders Ranges, where distance, drought, hard work and innovation were simply part of life. 

He saw first-hand how quickly farming can change. A station that once needed 40 people could later run with four or five. Horses gave way to motorbikes. Water runs that once took days could be done in hours by plane. Each shift changed what was possible, and left John asking one question: what is the next step change in livestock agriculture? 

That question became AgriWebb. 

In this episode, John Fargher, co-founder of AgriWebb, shares the story behind one of Australia’s great ag tech businesses, from a floppy disk sitting unused in a station office to a global platform now used across 28 countries, tracking more than 20 million head of livestock. 

He talks openly about the early days, the failed hardware ideas, the farmer who almost said no but then chose to back them, and why that moment still gets him emotional more than a decade later. 

We explore: 

• What AgriWebb is seeing across global agriculture and why Australian agribusiness may be slower to invest than other markets  
• How AI is shifting livestock management from recording what happened to forecasting what is coming 
• Why the future of farm data is about planning ahead, not just tracking the past 

• How AgriWebb now supports farmers across Australia, the UK, the US, Brazil and beyond  

For farmers, this is more than a technology story. It is a reminder that progress rarely comes from one big leap. It comes from practical people backing better ways of working before the rest of the industry catches up. 

This is Part 1 of the AgriWebb story, with more to come in the next episode. 

Thank you John, for sharing the story so openly, and for the work you and the AgriWebb team continue to do in helping move agriculture forward. 

Keep winning, 
Jeremy Hutchings & the Farm Owners Academy Team