THE 2024

Are you ready to take the first step towards a more profitable, more successful, and more enjoyable farming business?

In this easy-to-understand guide you’ll find:

  • The Top 10 Farm Targets + BONUS Target for 2024
  • What each Target means
  • How to calculate your own for your farm business
  • Why it matters (how the figure affects your farm)
  • The benchmark you want to aim for
  • How to improve your score, if you’re falling short of the target

Updated for 2024 PLUS we've added a bonus target to become a Top 20% Producer!

Download your FREE 2024 Profitable Farming Playbook here:

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In this step-by-step Playbook you’ll find:


Understand Your Numbers

Understanding your numbers and improving your financial literacy for your farming business is easier than you think. This is the stuff you didn’t learn at school, your accountant doesn’t teach you, and your agronomist doesn’t know.


Strong Business Model Geared Towards Profit

In the last 12 months the agricultural industry in Australia has changed enormously. With 13 consecutive interest rate rises (and potentially more on the way) and a significant reduction in livestock prices, many farmers are licking their wounds and wondering “where to next” with their farm business.


Get the Top 10 Targets + Bonus Target for 2024!

These targets will help you understand where your money’s going now, and where it should be going, to make more money without working more. Plus, we've added a bonus target to become a Top 20% Producer.

Meet the author

Greg Johnsson


Greg has had a lifetime of experience as a business owner and farm production consultant. Greg’s passion for improving enterprise productivity and profitability for farmers started when he trained as a veterinary surgeon and has spanned the last 40+ years through the activities of his consultancy group, the Kangaroo Island Sheep Production Group, then Sheep Owners Academy and now Farm Owners Academy.

Greg has also been a farmer and has an intimate understanding of what it takes to be successful as a farm business owner.

Together over the last four decades, Greg & Deb have started many businesses and also sold a couple. Greg’s businesses are now all managed totally by a team allowing Greg to concentrate on helping farmers through the Farm Owners Academy. Greg’s businesses are all great examples of a “freedom business”.


The premier farm business education & coaching provider

Farm business coaching for growth minded farming families building capability, not reliance.

Farm Owners Academy is run by farm based entrepreneurs for farm based entrepreneurs - the recognised leaders in Farm Business Education & Coaching. For over 40 years Farm Owners Academy’s leaders have helped farmers create more profit, more control & more freedom in their farm business and reconnect with the life that they went into farming for.

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Hear what other farmers are saying

We've helped thousands of farm owners grow their business & enjoy a better life. Here are a few of their stories.

"To anyone considering joining, or who have seen the ads online and its piqued your interest - take the steps and make the phone call or join one of the programs and dip your toe in the water to get a sense of it.

If there is a feeling leading you to it, or any sort of interest, there is a reason for that - so follow your instincts"

Benita & Adam Bensch, FARM OWNERS

"It has honestly changed our lives and it will change our future generations' life. I know that if we implement the strategies that we have learnt through Farm Owners Academy, follow the process, and have our goals in place that we will achieve them and go beyond.

Prior to Farm Owners Academy, it was all work hard in order to achieve in life, whereas now we are working smarter. We have more efficiencies by having an amazing workman, it has really freed me up to spend time on the strategic side of the business. By having the right staff, the right systems, and strategies in place we can do that."

Cameron England, FARM OWNERS

"We can now make decisions financially based on tools and calculators on offer to us. Watching the KPIs improve dramatically quickly has been really exciting for us. Our business has just gotten stronger, and stronger and stronger!

What we are implementing now, and how that will look for our next generations of farmers coming through, it's really exciting. It's empowering knowing you can analyse the numbers, make measured decisions, not just decisions based only on your head or heart."

Ben & Kate Taylor, FARM OWNERS



Ready to take your farm to the next level? We are here to help you overcome common challenges and achieve your business and personal goals.

Head Office

252 Playford Hwy
Kingscote SA 5223

Let’s Talk

0447 184 167
[email protected]