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You’ve got a team.

So why does the whole farm still run through you?

Every hire was supposed to hand you your life back. Instead you’re working later, carrying more, and buried in jobs you swore you’d offload.

In 90 minutes, discover the three hidden forces keeping you trapped, and the clear path out.

Trapped: Why The Whole Farm Still Runs Through You — free live workshop

Free live workshop
two sessions to suit your schedule

Wed 12 Aug, 7:00PM AEST OR Thurs 13 Aug, 12:00PM AEST

Choose Your Session and Save Your Spot:

Recommended

★★★★★

Trusted by Over 2,900 Farm Businesses

across AU & NZ · 10+ years coaching owner-operators

You hired people so the farm would stop depending on you.

Instead you’re working later, covering more gaps, and firefighting problems that should never reach you.

You’ve tried. You’ve had the conversations, set the standards, handed things over. It works for a week. Then it all slides back.

Here’s the truth: There are three forces pulling you back into the centre of everything and until you overcome them, you won’t be able to step back.

What You’ll Discover in 90 Minutes

The exact strategies and tactics we’ve used with over 2,900 farm business owners to help them break free from the day-to-day, build high-performing teams that take ownership, and get their lives back without the farm falling apart.

Force 1

The Hidden Pattern Making You Indispensable

Discover what keeps pulling you back into every decision, even when you’ve got capable people who should be handling it.

In this session, you’ll:

  • Uncover what’s actually pulling you back in (and why “just delegate more” hasn’t worked)
  • Work out what you want to keep doing and what’s draining you that needs to go
  • Learn how to step back without guilt, fear, or the farm falling apart
Force 2

The Structure That’s Bleeding Decisions Back to You

The problem isn’t who you hired, it’s that the business hasn’t been built to let them own what they should.

In this session, you’ll:

  • Map who’s actually doing what (and where the confusion lives)
  • Identify which people get it, want it, and have capacity to take real ownership
  • Learn how to assign clear accountability so tasks stop landing back on you
Force 3

The Missing Rhythm That Lets Everything Drift

Install the operating system that keeps your team focused, aligned, and accountable... without you chasing them.

In this session, you’ll learn:

  • The 2-page strategic plan to get everything out of your head and onto paper, so your team can see the direction, understand the priorities, and move together
  • The communication cadence that catches issues early and creates real accountability (without micromanaging)
  • How top-performing farm owners stay in control without being involved in everything

This is what separates owners who can take two weeks off and come home to a farm that ran better, from those who can’t take two days without their phone lighting up.

This workshop is for you if:
You’ve built a real business and you’re ready to make it work for you, not against you
You have a team family, employees, contractors, casuals, but you’re still much more involved than you’d like to be
You are tired of being the safety net for every gap, decision and “quick question”
You want your time back to do the work you love and be there for the people who matter
You are ready to build systems knowing it won’t happen overnight, and willing to do the work
You turn over $500k+ pa because at this scale, structure isn’t optional
This workshop is probably not for you if:
You don’t yet have team, family, or contractors helping run the farm
You prefer to keep all responsibility sitting with yourself
You’re looking for a quick fix rather than building a stronger team over time
Your farm is in financial survival mode right now: sort that first
You believe the answer is simply working harder

Meet Your Hosts

Sam Johnsson

Sam Johnsson

CEO - Farm Owners Academy

Sam spent 10 years leading teams of 65+ in high-pressure corporate consulting, then built and scaled his own Ag Tech business across Australia. He brings the structure, systems and leadership frameworks from the corporate and startup world, and translates them into language and tools that actually work on a farm.

Jeremy Hutchings

Jeremy Hutchings

Managing Director - Farm Owners Academy

Jeremy didn’t just study farming... he lived it. He grew up on a mixed farming enterprise at Yerong Creek NSW, studied Agricultural Science, Economics and Trade, and built his career in farm and agribusiness consulting. Today he lives with his wife Jane and four kids on a farm near Cootamundra. He knows the numbers, the seasons, and the real pressure you’re under, because he’s in it too.

Together they’ve worked with over 2,900 farm businesses across Australia and New Zealand, helping owners build more profit, more control, and more freedom.

What Farm Owners Are Saying:

★★★★★

“Priorities have changed from just purely focused on the farm to putting the family in front of the farm wherever I can and that’s made a massive shift for me. And understanding how I can empower others and getting that balance right between work and family without losing any of the passion or drive for the business.”

Tracy & Ashton Hood

Farm Business Owners

★★★★★

“Extremely thought provoking and challenging! As someone who spends a lot of time working in the business on the day to day technical stuff, it makes you challenge everything you’ve thought in the past, about where your time is best spent. Highly recommend!”

Ben Noble

Farm Business Owner

★★★★★

“We are bringing new ideas and new processes, systems are coming into our work, we have a great team that meets regularly, we have weekly meetings, daily meetings, we’ve started a family board and I really think this all comes down to the Farm Owners focus on the importance of team and systems and processes to allow people to have freedom on the farm.”

Deb Bain

Farm Business Owner

Bonus Stack - Live Attendees Only

These disappear when the workshop ends

BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1 · BONUS #1

The Clarity Action Plan (CAP) Template

One clear document. 10-year vision, 3-year goals, 12-month priorities, 90-day rocks. Everything out of your head and into a plan your whole team can see and execute.

Recommended
BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2 · BONUS #2

Meeting Agendas + Operating Rhythm Framework

The exact meeting structure and communication cadence that keeps your team aligned, catches issues early, and stops things drifting back to you. Used by the top 20% of farm businesses.

Recommended
BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3 · BONUS #3

Optimise Your Potential Workbook

CAP sharpens the plan. The Operating Rhythm sharpens the team. This sharpens the operator, because you’re the system that runs all the others.

Recommended
BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4 · BONUS #4

The 3 Forces Self-Assessment

Find out which of the three forces is pulling you back the hardest, and where to start. Includes the option to book a complimentary call to walk through your results with our team.

Recommended
BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5 · BONUS #5

Full Workshop Replay

Can’t take notes fast enough? Live attendees get the full recording to revisit anytime.

Frequently Asked Questions

Can I watch it later if I can’t attend live?

The workshop is live-only, and the replay is only available to those who register and attend. If you can’t make one session, we’re running it twice to accommodate different schedules:

Session 1: Wednesday, 12th August 2026 at 7:00 PM AEST
Session 2: Thursday, 13th August 2026 at 12:00 PM AEST

Will this be recorded?

Yes, and live attendees receive the full recording as one of the bonuses. The replay isn’t released beyond that, so if you want access to the recording, register and turn up live to one of the two sessions.

How long is the workshop?

90 minutes. It’s a working session, not a seminar, so bring a pen. You’ll walk out with the 3 Forces Self-Assessment started and a clear picture of where to focus first.

Is this really free?

Yes. No cost, no catch. We run it because it’s the best way to show you how we work. Some attendees will want to go further with Farm Owners Academy afterwards, and that’s available, but there’s no obligation and the workshop stands on its own.

What if I have a small team or run multiple enterprises?

If anyone helps run the farm, whether that’s family, one full-timer, casuals or contractors, the three forces apply. The frameworks scale in both directions: they bring structure to a two-person operation and alignment across mixed or multi-enterprise businesses.

I’ve tried workshops before and they didn’t help. Why is this different?

Most workshops tell you to delegate more and communicate better. This one shows you why that advice keeps failing: the three forces pulling everything back to you. It’s built from work with over 2,900 farm businesses, and you leave with the actual tools, including the Clarity Action Plan template and the Operating Rhythm framework, not just notes.

You’ve Spent Years Working For Your Farm Business.
It’s Time It Worked For You.

You didn’t get into farming to be chained to your phone. You built this because you love the work, and because you believed it could give your family a good life.

And it still can.

Over 2,900 farm owners have walked this path. They were stretched thin, covering gaps, wondering why it all came back to them. Now their teams take real ownership. The farm runs whether they’re there or not.

The difference wasn’t luck. It was seeing the three forces holding them back.

In 90 minutes, you’ll see them too.

Choose Your Session and Save Your Spot:

Wed 12 Aug, 7:00PM AEST OR Thurs 13 Aug, 12:00PM AEST

Registration closes 24 hours before each session.

Choose Your Session and Save Your Spot:

You’ve carried this
long enough.

Let’s get you free.