THE PROFITABLE FARMING PLAYBOOK

DISCOVER

Understand Your Numbers

Understanding your numbers and improving your financial literacy for your farming business is easier than you think. This is the stuff you didn’t learn at school, your accountant doesn’t teach you, and your agronomist doesn’t know.

ACTIONABLE

Build a Profitable Farm Plan

Farming in Australia has always been cyclical, but now more than ever, smart business decisions are the key to thriving. The 2025 Profitable Farming Playbook gives you the clarity and confidence to take control of your numbers and secure your farm’s future.

BENCHMARKS

Get the Top 10 Targets + Bonus Target for FY2026!

These targets will help you understand where your money’s going now, and where it should be going, to make more money without working more. Plus, we've added a bonus target to become a Top 20% Producer.

What’s Inside

• 24 pages of practical, farm-specific financial insights

• The Top 10 Farm Targets that successful farmers use to boost profitability.

• What each target means and how to calculate your own.

• Why each target matters and the benchmarks you should aim for.
  Practical steps to improve your score if you’re falling short.

• BONUS: A game-changing strategy to calculate your Cost of Production (CoP).

This isn’t just theory, it’s the exact targets top-performing farm businesses use to make better decisions and plan with clarity.

How It Works

• Step 1: Fill out your contact details in the form above, it only takes a moment.
• Step 2: Instantly download your Profitable Farming Playbook (PDF format, no fluff, no spam).
• Step 3: Review the 10 key financial targets that Australia’s top farm businesses use to guide decisions.
• Step 4: Use the simple examples and benchmarks to check your own numbers with confidence.
• Step 5: Start making smarter, more informed decisions to improve profitability and secure your financial future.

This playbook has been created by experienced farmers, financial experts, and coaches who’ve worked with thousands of Australian & New Zealand producers. It’s practical, proven, and free - no strings attached.

• You want to increase your farm’s profit, without just working longer hours.

• You’re ready to grow your farm’s profit, without guessing or gut feel

• You want clear benchmarks to guide your business decisions

• You see potential in your farm business and want to bring more structure to how it performs

• You want to better understand your numbers and build financial confidence

• You’re preparing to scale, invest, or pass the farm on, and want to do it with clarity

• You want to set smarter targets and work towards being a top 20% producer

• You’re committed to running a farm business that supports your goals, family, and future

MEET THE AUTHOR:

GREG JOHNSSON

CO-FOUNDER, FARM OWNERS ACADEMY

Greg has had a lifetime of experience as a business owner and farm production consultant. Greg’s passion for improving enterprise productivity and profitability for farmers started when he trained as a veterinary surgeon and has spanned the last 40+ years through the activities of his consultancy group, the Kangaroo Island Sheep Production Group, then Sheep Owners Academy and now Farm Owners Academy.

Greg has also been a farmer and has an intimate understanding of what it takes to be successful as a farm business owner.

Together over the last 4 decades, Greg & Deb have started many businesses and also sold a couple. Greg’s businesses are now all managed totally by a team allowing Greg to concentrate on helping farmers through the Farm Owners Academy. Greg’s businesses are all great examples of a “freedom business”.