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With R U OK Day taking place last week, I wanted to take a few moments to share a business coaching principle that changed my life.

In my younger years, I constantly struggled with poor self-esteem, low confidence, anxiety and, at times, depression. In addition, I was plagued by an active mindset of sabotaging my own sense of self.

Left unchecked, I hate to think where life might have taken me and where I might be right now.

One of the greatest gifts in my life has been to learn how to do ‘the deeper work’. Focusing on changing my psychology, strengthening my resolve and building my resilience has been an active process that has helped me immensely for over 20 years.

In this episode, I share the concept of the IDENTITY ICEBERG and (hopefully) provide you with a model and process that you can work through to help build your resilience and be at your best.

I talk about the self-development work we need to do around the skills, values, priorities, beliefs and identity that define who we are and who we strive to become.

This is my way of reaching out to our loyal listeners.

I value you greatly, and ask R U OK?

Take care, stay strong and thank you.

Hutch & team

When you’re ready to take the next step and work with us, here are three things you can do:

1. Subscribe to our ‘Profitable Farmer’ podcast

This free audio podcast delivers ideas to help you run a great business, leading to more profit, control and freedom – Click here.
2. Join the Farm Owner Academy’s closed Facebook group ‘Profitable Farmer’

Our new Facebook community is where smart farm owners learn how to get more profit, control and freedom, and you can connect with like-minded farm owners – Click here to join

3. Work with us privately

If you’d like our team to help you scale up your farming business or create a ‘freedom farm’ just email us at and put “Private” in the subject line… tell me a little about your business and what you’d like to improve and I’ll send you the information you need to get started!

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