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Often, it is my observation that succession is made to be a bigger and more complex issue than it needs to be.

Often, in my opinion, good business practice applied to family business can be the key to aligning a family to a common goal and plan; creating meaningful, regular and proactive communications; providing financial clarity and control for all parties; delivering structures and systems to support all team members in their roles; and helping ensure all expectations relating to succession are understood and clear.

Let me be clear, I am not saying succession is easy. What I am saying, is that the timely and proactive application of good business practices have proven to help farm business families be more effective, and then make succession a more palatable and constructive process.

Four weeks ago I was asked to be part of the Annual Poojinook Client Field Day, and be interviewed alongside succession specialist Isobel Knight, Proagtive on the topic of Business & Succession, by interviewer and journalist David Cussons.

Such an important topic, and I hope you find this valuable.

I commend the Poojinook Team, led by Andrew Sutherland (Stud Manager) and Andrew Glover (Station Manager), for both the genetic and productive performance advancements they are making for the dual-purpose merinos of Australia, AND also for the innovation they show in facilitating conversations like this one so relevant for their extensive, national client base and so many in our industry.

Based in the Riverina NSW, Pooginook Merino and Poll Stud is one of Australia’s largest and most innovative producers of advanced, highly productive, dual-purpose, mules-free merinos, backed by +80 years of breeding experience and data.

Andrew, David & Team, thank you for having Isobel & I – a compelling event for all attending. Well done on your pioneering and leadership, and a special thank you to David Cussons (Director, Cussons Media) for your approach to this interview, and to Andrew Sutherland (Director, FocusAg) for making this happen.

To all, be kind to each other in this process, and be open to doing the deeper work personally, so you can arrive to succession with the compassion, love and respect that each of our families deserve.



Hutch & Team

P.S. For those who are interested, we will be hosting a free webinar on September 20th – all about how to create a winning team. You can register for the webinar here: Team Webinar Registration


When you’re ready to take the next step and work with us, here are three things you can do: 

1. Subscribe to our ‘Profitable Farmer’ podcast 

This free audio podcast delivers ideas to help you run a great business, leading to more profit, control and freedom – Click here.
2. Join the Farm Owner Academy’s closed Facebook group ‘Profitable Farmer’ 

Our new Facebook community is where smart farm owners learn how to get more profit, control and freedom, and you can connect with like-minded farm owners – Click here to join

3. Work with us privately 

If you’d like our team to help you scale up your farming business or create a ‘freedom farm’ just email us at and put “Private” in the subject line… tell me a little about your business and what you’d like to improve and I’ll send you the information you need to get started!

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