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Eight years ago, Farm Owners Academy (FOA) was just an idea shared by two incredible visionaries, Greg & Deb Johnsson.

Six months later, and following some time with Business Coach Andrew Roberts, the business we see and cherish today was born.

And the rest, as they say, is history.

As this is our 99th Profitable Farmer Podcast, I thought it appropriate to reflect on this journey with FOA Co-Founders Greg Johnsson & Andrew Roberts.

From that initial idea, now to an incredible community of over 500 farm businesses progressing through our various programs and a team of 20 dedicated business coaches and highly professional support personnel, the FOA Story is one worthy of sharing.

As a team and community, we can all be proud of what we have together created. I personally feel this project will make an impact of significance on our industry, as it has for the hundreds of farming families who have already completed our various programs.

I’d like to dedicate this interview to Greg, Deb and Robbo. Your Vision, intent, enterprise, dedication and tireless effort have delivered a Business Masterclass and Coaching Program to Australian Agriculture that is like no other.

To our team of incredible coaches and those in support, thank you for your unwavering loyalty and commitment to supporting our farming families to learn, grow and achieve their potential.

And finally, to all of you in our community – our podcast listeners, Take Control and Farm Financial Framework Members, TOP Producer Program event attendees, our Platinum Mastermind Program and our Alumni, thank you for your openness and your willingness to lean in, improve and be part of our growing community.

I hope you enjoy this podcast just as much as I enjoyed reflecting with two incredible individuals, Andrew Roberts and Greg Johnsson.

Keep winning, everyone!


P.S. Click here to learn more about Farm Owners Academy. You can also click here to book a time to ‘Have A Yarn’ with an FOA coach about how we might best support you on your journey.

When you’re ready to take the next step and work with us, here are three things you can do:

1. Subscribe to our ‘Profitable Farmer’ podcast

This free audio podcast delivers ideas to help you run a great business, leading to more profit, control and freedom – Click here.
2. Join the Farm Owner Academy’s closed Facebook group ‘Profitable Farmer’

Our new Facebook community is where smart farm owners learn how to get more profit, control and freedom, and you can connect with like-minded farm owners – Click here to join

3. Work with us privately

If you’d like our team to help you scale up your farming business or create a ‘freedom farm’ just email us at and put “Private” in the subject line… tell me a little about your business and what you’d like to improve and I’ll send you the information you need to get started!

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