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In this Podcast, I am delighted to interview my good friend and FOA Business Coach Sam Pincott, sharing with you the story of Holbrook Paddock Eggs. 

With so many emerging businesses, especially those that dare to be different, we face a multitude of headwinds, challenges and even criticism. In their careers, Sam and his wife Prue have faced their fair share of all of these. I have genuinely admired the true commitment, determination and persistence they have shown over their 13-year journey. 

It is an absolute credit to them to now see their business is really hitting its straps. With a dedicated and loyal team, a strong brand and client base, a scalable business model supported by strong systems, Holbrook Paddock Eggs is now firmly placed as a great example of the ‘paddock to plate’ concept we so often hear about. 

With over 15,000 free-range chooks and leading a team of 10, Sam and Prue are a great example of a farming family who have dared to be different while remaining true to their values and pioneered a new and different means by which to succeed in this game of Agriculture. 

Importantly, it is also an example of how we can CREATE NEW VALUE by building a business system that works to complement the farm. 

We are proud to have Sam as a Coach at Farm Owners Academy, helping other farming families dare to be and do the same! 

Congratulations, Prue and Sam, and thank you for openly sharing your story. 


P.S. You can learn more about Holbrook Paddock Eggs by clicking here.

When you’re ready to take the next step and work with us, here are three things you can do:

1. Subscribe to our ‘Profitable Farmer’ podcast
This free audio podcast delivers ideas to help you run a great business – leading to more profit, control and freedom – Click here.

2. Join the Farm Owner Academy’s closed Facebook group ‘Profitable Farmer’
Our new Facebook community is where smart farm owners learn how to get more profit, control and freedom, and you can connect with like-minded farm owners – Click here to join.

3. Work with us privately

If you’d like our team to help you scale up your farming business or create a ‘freedom farm’ just email us at and put “Private” in the subject line… tell me a little about your business and what you’d like to improve and I’ll send you the information you need to get started!

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