Marketing Your Way into New Markets
In today’s episode, we are joined by Tim Young, a farm marketing expert, author, and founder of the Small Farm Nation Academy; an online resource that teaches farmers the marketing skills required to grow a profitable farming business.
Tim & I discuss new ways you can market your products…
Please note: this is not about being a better commodity marketer. This is about opening you up to new markets and new opportunities.
The first question Tim asks his clients is:
Are you running a hobby, or are you running a business?
FARMING IS A BUSINESS.
A business needs customers. If you need customers….
YOU NEED MARKETING.
Farmers need to be clear that they are running a business, not just a farm.
80% of your business success is marketing.
You need to have the skills to be an effective marketer.
Here are the Top 3 Methods:
- CREATE A BRAND FOR YOUR FARM
It is critical to maintain consistency in Branding. Repetition makes people associate the Brand with the product.
Build the habit of highlighting the BENEFITS of your products/services rather than the features.
Great brands introduce their values into a simple benefit-oriented tagline that resonates with people.
Keep in mind that if consumers do not remember you, they are not going to choose your product.
“Marketing is no longer about the stuff that you make, but the stories you tell”
– Seth Godin
As mentioned, farming is a business that requires market exposure like all other businesses.
STEP UP from being a TECHNICAL FARMER and become a FARMING BUSINESS OWNER.
- TRANSPARENCY – Tell people What, Why and How!
What do you stand for? Show them what your decisions are and why.
Transparency has a huge influence in brand awareness.
“If people believe they share values with a company, they will stay loyal to the brand”
– Howard Schultz
- COMMUNICATE WITH CONSUMERS – reach out to the market!
Cultivate a dialogue with your customers to create a two-way discussion.
With the help of consumer reviews, you create products that are high MARGIN for you and high VALUE for them.
“Network marketing is the fastest growing business model in the world today”
– Robert T. Kiyosaki
Many Thanks to Tim Young, founder of Small Farm Nation Academy.
See you all in the next episode!
Farm Owners Academy
P.S Whenever you’re ready…here are 3 ways we can help you grow your farming business:
1. Invest two day to transform your business at our TOP producers event - https://www.farmownersacademy.com/event/
Our new Facebook community is where smart farm owners learn how to get more profit, control and freedom, and you can connect with like-minded farm owners – click here to join.
4. Subscribe to our ‘Profitable Farmer’ podcast
This free audio podcast delivers ideas to help you run a great business – leading to more profit, control and freedom – click here.