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In our estimation, less than 5% of farming families have documented, accurate and meaningful family and business plans.

In this episode, I speak with Farm Owners Academy (FOA), Farm Business Coach, David ‘Westy’ Westbrook about the importance of strategic planning and the method FOA recommend in making our farm business plans compelling, actionable and highly effective.

As Westy and his family embark on their FOA National Farm Client Tour over 12 months, and as they visit and support over 100 of our farming clients on this specific process, I saw it as perfect timing to dig a little deeper on:

  • why planning is important;
  • what makes up a world-class strategic plan;
  • how to keep it from collecting dust in a cupboard somewhere;
  • how to bring it to life;
  • how to use it as a core leadership tool in aligning and inspiring your team to greater levels of achievement; and
  • how this can enrol powers greater than you to see you achieve more in life than you can imagine.

Becky and Westy have been stand-out clients of our program. Westy is now a compelling coach & mentor to FOA Members. We are proud to have him as part of our team, and I appreciate him sharing some fantastic insights as to how to plan in farm business effectively, through our CLARITY ACTION PLANNING methodology.


Out of 10:

…  how do you rate your farm business plan?

…. how aligned are your family and team to one clear vision and direction?

I trust you will find this valuable, and I look forward to your feedback and insights on our Profitable Farmer Facebook feed.

Thank you, and all the best in planning!



PS – You can follow FOA On Tour, and to share in Becky, Westy & their families farming tour of Australia this year by jumping onto the Farm Owner Academy Facebook page! 

PSS – Got questions about this topic? Feel free to reach out via the Profitable Farmer Facebook group to ask clarifying questions. I’d love to hear from you.

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