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Strong Commodity Prices, a favourable season (for many!), low interest rates and strong capital gains… have you EVER seen such optimism?

In Greg Johnsson’s opinion – this is (for most!) about as good as it gets.

And he is right – if you are not making solid profits now, there could be something wrong in your farm business.

In this Podcast, I call on FOA Founder and fellow Director Greg Johnsson to answer three key questions:

  1. What do we do to make the most of the optimism we are experiencing
  2. How can we justify an expansion step given the current land values
  3. What are the key financial metrics I need to be monitoring to make the best on-farm decisions at this time?

Greg is second to none in the on-farm analysis space and shares the importance of knowing your numbers, benchmarking, and making robust, confident decisions based on the numbers in front of us.

Importantly, for those wanting to develop your financial skill-set, I give a real insight into FOA’s Farm Financial Framework program.

This program is 40 years of Greg’s experience condensed into a practical, applicable finance program designed to help you get the skills & tools you need around you to make the very best farm expansion decisions.

Simply, there is nothing like it in the industry.

We are offering this program at an incredibly favourable price of $1,500 (plus GST), but be quick as this intake (and the last for 2021) will close on Friday 22nd October 2021.

Click here to learn more about the Farm Financial Framework Program.

Your time on the header or in a chaser bin could be very well spent this harvest… focused on this course and on getting the ‘shot in the arm’ you need on this important topic of farm finance.

The formula is simple:

Step 1:   Learn financial management.
Step 2:   Optimise the farm you have.
Step 3:   Expand your optimised farm across more area.

Don’t miss MAJOR expansion opportunities because of a lack of financial management skills. Instead, take yourself and your development in this area seriously.

Your success (in my humble opinion) truly starts here.

Thanks once again, Greg, and well done.

Keep winning, and all the best in this cracking business environment!


P.S Don’t miss out on joining our 14-week Farm Financial Framework Program. 
This course is designed to help you profit more and become a stronger farm business owner by learning the language of finance. Please click here to learn more.
*Registrations close 22nd October 2021 or until sold out. 

When you’re ready to take the next step and work with us, here are three things you can do:

1. Subscribe to our ‘Profitable Farmer’ podcast
This free audio podcast delivers ideas to help you run a great business – leading to more profit, control and freedom – Click here.

2. Join the Farm Owner Academy’s closed Facebook group ‘Profitable Farmer’
Our new Facebook community is where smart farm owners learn how to get more profit, control and freedom, and you can connect with like-minded farm owners – Click here to join.

3. Work with us privately
If you’d like our team to help you scale up your farming business or create a ‘freedom farm’ just email us at and put “Private” in the subject line… tell me a little about your business and what you’d like to improve and I’ll send you the information you need to get started!

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