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For a vision to be compelling AND create meaningful change, it has to enrol and inspire.

Well-designed, a compelling vision can align people from all walks of life, diverse backgrounds, varying persuasions, and even competing preferences.

To me, it seems that for Australian Agriculture, this has been achieved thanks to Tony Mahar and the National Farmers Federation (NFF).

In 2018, NFF sought to prepare a shared vision for Australian Agriculture.

A sixth-month consultation process with the industry, some deep thinking, a host of critical conversations and input from key players, and a supporting roadmap to 2030 was born. Within it, an overview of important mega-trends to impact us all, five pillars to focus their effort, and a shortlist of major projects to initiate and impact.

NFF’s 2030 Vision and Roadmap can be found by clicking here.

I speak with Tony Mahar, CEO of National Farmers Federation in this podcast.

We explore what is unique about the economic climate of today and the vision and roadmap they have pioneered for Australian Agriculture. Finally, we touch on some key issues impacting our industry, including supply shortages, labour shortfalls and trade challenges.

Importantly, we also connect on what is good about being in this industry at this time and how fortunate we are as farming families and business owners to be part of a nation and industry with so much to look forward to.

Thank you, Tony, for your openness, transparency, overview, and insight.

A very interesting conversation.



When you’re ready to take the next step and work with us, here are three things you can do:

1. Subscribe to our ‘Profitable Farmer’ podcast

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3. Work with us privately

If you’d like our team to help you scale up your farming business or create a ‘freedom farm’ just email us at and put “Private” in the subject line… tell me a little about your business and what you’d like to improve and I’ll send you the information you need to get started!

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