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At Farm Owners Academy, we help farming families create FREEDOM FARMS – that is a highly profitable business with the systems, structures, team AND performance to be able to work without dependence on you!

As a team, we feel proud of the results that hundreds of farming families are achieving in their pursuit of this reality. Over the coming months, I will share some of these outstanding stories with you.

In this episode, I speak with Marina Gregor, who, along with her husband Brett, run a high-performing wool sheep enterprise ‘Willandra’ on Kangaroo Island, about their journey to create a FREEDOM FARM.

We explore the wins, challenges and numerous changes they have made along the way as well as how the FOA Community & Team have helped them. We also explore how benchmarking, budgeting, a shift in mindset and business coaching have helped them drive the performance of their farm and build out their business and on-farm team.

Eight years ago, Marina and Brett set down a Big, Hairy, Audacious Goal (BHAG):

Four months living as a family in Canada.

I am delighted to share that this interview is an international one! Navigating a 14-hour time difference as I speak with Marina, she is now two weeks into that four-month family holiday… their farm is under management and functioning strongly while they are away.

It is a great story and, importantly, a real example of what is possible when we get our mindset right and truly commit to a significant and meaningful goal.

Congratulations, Marina and Brett, on achieving a significant life-long dream.

I get that the road has not always been easy and that you have had to overcome some real challenges in pursuit of the goals & dreams you now enjoy.

Marina, we are delighted now to have you as an Accountability Coach on our team, sharing your experience and helping others achieve the success you now enjoy.

On behalf of the FOA Team, we are proud of all you have achieved.

To an incredible time for you and your family, and to realising important dreams!

Thank you.

Hutch & Team

When you’re ready to take the next step and work with us, here are three things you can do:


1. Subscribe to our ‘Profitable Farmer’ podcast 

This free audio podcast delivers ideas to help you run a great business, leading to more profit, control and freedom – Click here.
2. Join the Farm Owner Academy’s closed Facebook group ‘Profitable Farmer’ 

Our new Facebook community is where smart farm owners learn how to get more profit, control and freedom, and you can connect with like-minded farm owners – Click here to join

3. Work with us privately 

If you’d like our team to help you scale up your farming business or create a ‘freedom farm’ just email us at and put “Private” in the subject line… tell me a little about your business and what you’d like to improve and I’ll send you the information you need to get started!

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