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In leadership, sometimes it pays to take the highest perspective possible.

Today, as we find ourselves navigating global political unrest, war, pandemic recovery, disease threat, rising interest rates, inflation and significant seasonal volatility, this has never been more important.

For an incredibly insightful global perspective and a highly considered and passionate interpretation tailored just for us – as Australian Farmers – it gives me great pleasure to introduce one of the most brilliant individuals I have ever met!

Simon Kuestenmacher is the Co-founder and Director of The Demographics Group based in Melbourne, Australia. Simon holds degrees in geography from leading universities in Berlin and Melbourne and has worked as a business consultant with KPMG Australia for several years. In 2017 Simon, with Bernard Salt, co-founded The Demographics Group. The group provides specialist advice on demographic, consumer and social trends for business. Simon has presented to numerous corporate and industry audiences across Australia and overseas on demographic trends, consumer insights and cultural change in Australia.

For a pragmatic, optimistic and insightful view of Australia’s place in the world and a cracking reminder of what is important for our farms, employees, communities and regions… ladies & gentlemen, I give you the outstanding Simon K!


Hutch & Team

P.S. Want to learn the 6-step system that the top 5% of farm owners follow to run their business? Join us for our one-day virtual Business Summit – click here to learn more.

When you’re ready to take the next step and work with us, here are three things you can do:

1. Subscribe to our ‘Profitable Farmer’ podcast

This free audio podcast delivers ideas to help you run a great business, leading to more profit, control and freedom – Click here.
2. Join the Farm Owner Academy’s closed Facebook group ‘Profitable Farmer’

Our new Facebook community is where smart farm owners learn how to get more profit, control and freedom, and you can connect with like-minded farm owners – Click here to join

3. Work with us privately

If you’d like our team to help you scale up your farming business or create a ‘freedom farm’ just email us at and put “Private” in the subject line… tell me a little about your business and what you’d like to improve and I’ll send you the information you need to get started!

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