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FARM FINANCIAL FRAMEWORK PROGRAM

Know Your Numbers & Become A Stronger, More Profitable Farm Owner

Australia's Leading Financial Literacy Course For Farm Owners
Get Instant Access To A Simple, Proven Framework That Has Helped Hundreds Of Farm Owners 'Get Confidence In Their Numbers' & Profit More

2024 Intake Is Now Open!

Use code BUDGET on the payment page to take another $500 off!

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“We thoroughly enjoyed completing the Farm Financial Framework training. We thought the information was great, very relevant and easy to follow. It was extremely helpful and I'd highly recommend it to others.”

Nadine Jenkin

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If You Are Eligible for the Farm Household Allowance Grant, You Can Use Your Funding to Cover The Total Cost of this Program. Simply email [email protected] and we will send through the supporting documents for your Case Manager. 

YES! This Is The Same Training That Has Helped Hundreds Of Farmers, In Multiple Enterprises, Successfully Get A Handle On Their Numbers, Increase Profits, And More!

Hi Friend,

My name is Jeremy Hutchings and I am here today because I want to give you something we call “The Farm Financial Framework”

This framework and course was created by Farm Owners Academy Co-Founder Greg Johnsson and is a simple program to help you gain a financial education and make better money decisions…

…even if you’ve never understood a balance sheet before in your life.

But before I give you access to the Farm Financial Framework, I want to give you the backstory about how it was created…

This is NOT something that Greg just made up one day, and hoped that it would work. He spent OVER 3 decades helping farmers all over Australia increase their profitability by learning the language of finance and applying it to their farms. All the while he was testing and perfecting this framework for you!

This is what happened…

After working with hundreds of farm owners throughout Australia, he realised the #1 problem holding them back was a lack of financial knowledge.

Finance can be very confusing and most other programs out there are unnecessarily complicated, filled with jargon, and not specific to the unique constraints of the farming industry.

Our mission is to give farm owners like you the tools and knowledge to make more money without sacrificing your time or sanity, so you can build a strong farming legacy you’ll proudly pass down to your children one day.

That’s why Greg created the Farm Financial Framework.

This program will help you make smart financial decisions that lead to more money, more security, and much less stress on the farm.

Jeremy Hutchings,
Farm Owners Academy, Managing Director

The Simple Secret To A Highly Profitable Farm?

It's not shiny machinery, new software or where you farm...

The secret to a highly profitable farm is basic understanding of finance.

A knowledge of finance is critical for any successful business operation. According to CB Insights, 29% of businesses fail because they don’t know how to properly spend their money. The business owner needs to clearly understand the big financial picture – and make decisions based on numbers and data – in order to make profitable choices.

Finance is the language of business (and most people don't know how to speak that language!)... Which makes sense because it’s not something we’re taught in school and it’s not something we know intuitively

That’s why it feels like your accountant is talking a different language when they use terms like Net Profit Ratio, Return on Assets Managed Equity Percentage. It IS a different language, in a sense

Not understanding that language is the reason why you can be doing great today... but deep down you know you're just one downturn away from losing everything

Not properly understanding finance causes most farmers to really suffer…

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Michael Ryan Used This Same Training

To Identify Underperforming Enterprises On Their Farm And Unlock Significantly More Profit

Hear how Farm Owners Academy has helped other farmers just like you.

We have put a lot of time into being really good farmers but we were never taught the skills in how to be good business owners…you can focus on what will make you happy and what will make you profit as well”

Invest In The Farm Financial Framework For Just $2,500 + GST...

Online Learning Platform & Training Videos.

($1,000 Value)

BONUS #1: Farm Financial Benchmark.

($1,500 Value)

BONUS #2: Ultimate Workbook.

($197 Value)

BONUS #3: 12 Months Coaching, Community Support & Bonus Live Training.

($997 Value)

BONUS #4: Live Farm Financial Benchmark Debrief. 

($497 Value)

BONUS #5: Two Tickets To Our TOP Producers Program 2-Day Event.

($1,990 Value)

BONUS #6: Complimentary 1:1 Coaching Call.

($997 Value)

Click Here to Invest in Farm Financial Framework!

If You Are Eligible for the Farm Household Allowance Grant, You Can Use Your Funding to Cover The Total Cost of this Program. Simply email [email protected] and we will send through the supporting documents for your Case Manager. 

ZERO-RISK GUARANTEE

100% guarantee that you’ll love this product, or we’ll return the $2,500 + GST to you and let you keep the Ultimate Farm Financial Framework Workbook (over 3 decades of knowledge) anyway.

We’ll take all the risk on this.

If you don’t feel that the Farm Financial Framework is worth more than you invested after 14 days of getting the training, we’ll refund your $2,500 + GST. No Questions asked. Fair Enough?

Ron And Anne's Success Story

Hear how Farm Owners Academy has helped other farmers just like you.

We have put a lot of time into being really good farmers but we were never taught the skills in how to be good business owners…you can focus on what will make you happy and what will make you profit as well”

Just Like Learning To Drive A Car, You Too Can Learn To Master Your Farm Finances

If you are running a farm business (or any business for that matter) and you KNOW that you could be doing better, or you aren’t sure where all the money is going, then this training is PERFECT for you!

In the past we only taught people the “Farm Financial Framework” in our exclusive 3-year Platinum Mastermind coaching program… but today I wanted to make you a VERY SPECIAL OFFER and give you all the templates AND training to show you HOW to master this in YOUR farm business, as well as give you your very own PERSONALISED Farm Financial Benchmark…

For Only $2,500 + GST

Yes… for less than you pay your accountant to do your tax return, you can get access to practical business and farm financial knowledge that took OVER 35 YEARS to create.

That after you master, will give you the ability to remove your reliance on consultants and profit more for the rest of your life!

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How Is The Program Delivered?

This comprehensive, online program covers the following five key modules.

Each one is designed to improve the financial literacy needed to run a profitable farming business. It will give you a much better understanding of your numbers, KPIs and areas to focus on for improvement.

MODULE 1: The Basic Financial Framework

  • Balance sheet, P&L, Cash Flow - Understand the differences.
  • Build your own set of financial reports.
  • Improve the quality of your financial data in your business.
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MODULE 2: Financial Decisions - Long Term

  • Identify long-term financial strategies to inform short-term decisions
  • Uncover the essential Key Performance Indications (KPI's) what they are and how to measure them.
  • What are the long-term financial goals of your farming business?
Financial Reports Image

MODULE 3: Financial Decisions - Medium Term

  • Profit or Margins?
  • Grazing enterprise decisions span several years.
  • The profit levers.
Financial Reports Image

MODULE 4: Financial Decisions - Short Term

  • Vanity, sanity and cash.
  • Developing a cash flow statement.
  • Optimising gross margin.
Financial Reports Image

MODULE 5: Identifying & Managing Risk

  • Generate your risk profile.
  • Your tax strategy.
  • Why finances are your friends.
Financial Reports Image

Meet Your Dedicated Team 

Greg Johnsson

Lead Education & Co-Founder

Over 40 years benchmarking and helping farm owners drive the profitability of their business. Greg will help you understand your numbers and get the right business model to drive profit in your business.

Hayley Grosser

Farm Financial Framework Coach

Farm business owner for 14 years. Rural Money Coach helping you align your mindset, energy & actions towards attracting more money & creating abundance in business & life.

Delivered In An Easy To Navigate Training Platform

All learning is delivered online through our comprehensive online training platform. You can access training videos for each of the modules, as well as useful templates and other bonus resources!

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Discover How Cameron England Used This Process To Create More Wealth & Freedom In His Life

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"It feels highly rewarding to be profitable and has been invaluable to date and will continue to be in the years ahead."

The costly way most farmers make decisions…

Most farm owners make decisions based on what their current bank balance looks like. (And it’s not just farmers, for that matter – it’s all business owners.)

If the bank balance looks healthy in their trading account, they’ll spend money. If it doesn’t look healthy, they’ll shut up shop. It seems like common sense, right?

But in truth, operating this way is exactly the wrong thing to do…

The cash balance in your bank account is just ONE marker of financial health…there are dozens more. So when you only use your bank balance to make decisions, you’re inadvertently ignoring so many other signals that you need to be aware of to achieve high profitability.

Once you understand the financial reality behind your farm, you’ll know how to make better financial decisions to bring in more revenue, plug existing money holes, and increase profits and viability in both the short- and long-term.

Best of all, you’ll no longer be flying blind. You’ll make informed choices based on data, logic, and profitability…which will change everything:

  • You’ll increase revenue by focusing on the highest profit-drivers
  • You’ll cut costs by spotting and removing hidden money-suckers
  • You’ll work less because you’ll have enough surplus to hire help
  • You’ll make more of the good years…so you can stay viable through challenging seasons
  • You’ll significantly reduce the impact of losses in the bad years on the long-term viability of your business
  • You’ll know your financial position more deeply than ever before and have the skills to truly take control of your business
And, look. At the end of the day, I know it’s not really about the money…

But if you’ve got a business that’s generating good profits, you get to CHOOSE what to do with that money. It can be whatever: more holidays, boarding school for your kids, a new farmhouse, off-farm investments, extra labour to give yourself time off…it’s limitless, what you can do with surplus cash.

Profit is the pathway to freedom. Whether it’s financial freedom, time freedom, the freedom to choose whatever you want to do…that’s really what higher profits give you.

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Your Bonus Inclusions!

BONUS #1: Farm Financial Benchmark

The Insight You Need To See Your Business From A Higher Vantage Point
Total Value: $1,500

X-ray your current reality

Learn how to create a Farm Financial Benchmark for yourself

Many farms never get this honest look into their businesses... and it's the insight you need to see your operation from a higher vantage point.

This clarity is everything - no more wasting time and money tweaking areas that are already working!

You'll ONLY focus on problem spots that show great potential for increased profitability.

BONUS #2: Ultimate Workbook

Apply what you learn in Your Business

Total Value: $197

Learning is only half of the program. Put your learnings into action to create real results on far. Use your personal workbook containing all the templates, exercises, checklists, tools and step-by-step guides you need to apply your learnings directly to your business.

BONUS #3: Coaching, Community And Support

Get Support Every Step Of The Way

Total Value: $997

12-months of access to the online Farm Financial Framework community where you can connect with the community and also have access to support from a dedicated coach!

PLUS 4x LIVE group coaching sessions and 2x bonus sessions on Money Mindset.

BONUS #4: Live Benchmark Debrief Session

Learning From Others Accelerates Your Success

Total Value: $497

Lead Education, Greg Johnsson will dissect a selection of real benchmark reports for the benefit of the whole group in this live group debrief session. He will give specific recommendations based on the benchmark result for targeted strategies to improve profitability in both the short and long term

BONUS #5: Two free tickets to the TOP Producers 2-Day Workshop 

2 days working ON your business! 

Total Value: $1,990

Attend in person or virtually - This is a comprehensive workshop, where you’ll learn how to make more money and run a better farming business.

You and your partners will (finally!) get on the same page in regard to goals, methods, and roles.

You’ll walk away with a shared game plan and sense of understanding you’ve never had before.

BONUS #6: Complimentary Coaching Call

We Will Help You Design A Winning Plan To Grow Your Farm Business

Total Value: $997

Meet 1:1 with one of our business coaches to who's advice will help you clarify your goals, and help you develop a roadmap from where you are today, to where you want to be!

Identify any obstacles holding you back and how to navigate them. 

Plus, get a bonus 20 point audit to help you identify areas where you can improve your farm business.

And again, you’ll get access to this entire package, the training and the tools and the benchmark and the coaching support plus the 2 Day Workshop for just $2,500 + GST!

For some of you, this training will be the difference between success and failure in your business… this is why we’ve made it SO INEXPENSIVE for you today!

We won’t do the heavy lifting for you… We’ll teach you how to do it for yourself.

Farmers have told us they’re frustrated by programs, accountants, and consultants who create a dependency that keeps you running back to them every time there’s a big decision to be made.

The Farm Financial Framework is different.

We’re not doing the work for you. You’ll learn how to do it for yourself by applying the financial lessons to your business.

You’ll learn the language of finance. You’ll see everything play out in real life through your Farm Financial Benchmark and the feedback session.

You’ll know how to analyse the data to make smart financial decisions that increase profits. And you’ll be able to generate the financial reports yourself in the future to track your progress.

So the next time a big decision comes into your world, you’ll have objective tools to help you know what to do.

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“The whole program has really opened my eyes… it’s exciting what lays ahead. We now want to expand and get the foundations right, so that 2, 3, 5 years down the track we can be telling a story like some of the other farmers here! The presentation has been fantastic and I can’t rate it high enough. It’s worth every minute of the time you’re here.”

Scott Golding

You won't depend on Us. You'll depend on YOU.

Have a listen to how Bryon Kirkland benefited from getting the true financial picture of his business...

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Since joining Farm Owners Academy, we got rid of a third of our farm and maintained our stocking rates, now we’re making more money than we were before.

 Okay. Now What Else Could You Buy For $2,500 + GST?

You could probably get a financial report done by your accountant

But, you won’t get the insights you need to succeed in your farm business and you will be guaranteed to be going back to them year after year parting with another $2,500 + GST each time.

OR

You Could Get The Course That Has Helped Hundreds Of Farmers Remove Their Reliance On Consultants And Put The POWER BACK IN THEIR HANDS.

Time Is Of The Essence…

This Is A LIMITED OFFER At This Price.

Because of what you’re getting, we’re expecting this sell out quickly.

  • What Impact Would That Have On Your Business?
  • What Impact Would That Have On Your Life?

All It Takes Is A LITTLE EDUCATION Applied To Your Business To Set You FREE!

It Doesn't Matter What Type Of Farm You Run...

The Farm Financial Framework Will Work For You!

In fact... we have farmers from every farming enterprise you can think of who have succeeded with this SAME TRAINING in their own business.They farm EVERYTHING you can dream of, like:

Sheep Farmers
Cattle Farmers
Dryland Croppers
Irrigated Croppers
Dairies
Egg Producers
Piggeries
Orchardists
Bee Keepers
Aquaculture
Viticulture
ANY FARM BUSINESS!

This Course Will Teach You A SKILL That Will Allow You To Understand The Numbers In ANY BUSINESS

For many of you, you won’t be looking to run another business outside your farm. (And that’s totally cool…)

There’s a TON of other places I use the same skill that works as well…

  • Negotiating with your bank manager
  • Getting more out of your accountant
  • Personal budgeting
  • Investing
  • And MORE!!!

The skills I’m going to teach you work in any business…It’s the same process I’ve used to grow ALL my companies.

And it will work for you as well!

P.S. Did you just skip to the bottom of the page to see what the deal was?

You get the Farm Financial Training Course and Workbook (instant download). This is over 35 years of business experience and farm financial knowledge that has been tailored and simplified into a framework to suit any farming businesses.

We also give you a personalised Farm Financial Benchmark for your farm (and teach you to create it for yourself) AND coaching and support so you can start implementing this in your business NOW. This isn’t just for businesses that are struggling. There are plenty of secret strategies and tips that will help good businesses become even better. And it’s only $2.5k + GST. That’s it.

Just click the button below right now and get started!

Click Here to Invest in Farm Financial Framework!

FAQ's

What others are saying...

FARM OWNERS ACADEMY

The premier farm business education & coaching provider

Farm business coaching for growth minded farming families building capability, not reliance.

Farm Owners Academy is run by farm based entrepreneurs for farm based entrepreneurs - the recognised leaders in Farm Business Education & Coaching. For over 40 years Farm Owners Academy’s leaders have helped farmers create more profit, more control & more freedom in their farm business and reconnect with the life that they went into farming for.

An established business with a proven track record that delivers consistent results

We currently benchmark $2.8 Billion worth of Agriculture Assets each year

We employ the leading business consultants and mentors in the Agriculture space

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Still Have Questions?

If you are still wondering if Farm Financial Framework is your next step? We're here to help. Dive deeper into your unique farming journey with a chat. Reach out now!

email: [email protected]

Ph: +61447 184 167