There is always something to worry about

There is always something to worry about

There is always something to worry about.   

We have been through drought, fires, floods, COVID, The Ukraine War, increasing interest rates and very high inflation (just to name a few).  

…it never ends, and it’s important to know that it will never end. 

Recently, I listened to an amusing story where an 84-year-old was out at a nightclub. He was a regular. He loved a drink and was a smoker. 

A journalist interviewed him and asked, ‘you’re 84, don’t you worry about your health and the effects of going out drinking and smoking?’ 

He smiled at her and said, ‘my wife used to worry about it, and she died five years ago – from too much stress.’ 

The worry and fear are often more dangerous to our mental and physical health than the actual event itself.  

It’s so easy to dramatise things and overthink them. 

This is what we mean by fear: 


Most things we worry about never really happen… 

Have a great week,


The importance of getting your team in sync

The importance of getting your team in sync

I hope this message finds you well.

I wanted to share a recent experience where we took the time to align our Farm Owners Academy team with the company’s direction.

Here are some key highlights:

Our CEO, Sam Johnsson, organised a 2-day planning session for a portion of our leadership team in the Barossa Valley in South Australia.

We reviewed our 3-year goals and mapped out a 12-month plan, working backwards to identify our focus for the next 90 days.

The session was well-structured and facilitated by Sam, with pre-work completed by each participant.

We had ample opportunity to discuss ways to improve the business and reconnect with our mission of helping farmer owners.

By the end of the two days, we all walked away with:

  • Clarity on responsibilities and timelines, allowing us to reset with exciting new goals.
  • Increased confidence, excitement, and motivation for our shared vision.
  • The energy and momentum created during this time away were a game changer for all of us.

The investment of time and money yielded a solid 10x return, far surpassing the costs.

I strongly encourage you to consider investing lavishly in getting your team in sync. It is truly the best investment you can make, with transformative effects on performance and overall success.


P.S. One of the best things you can do to help your team get in sync, is to get clarity on your organisation structure and define the roles of each team member.  You can download a free copy of how to do this and examples here –

8 traits of a high performer

8 traits of a high performer

If you want to hire someone, the ultimate goal should be to hire the right person. Slowing down the hiring process to find the ideal candidate is perfectly acceptable.

One good employee beats three average (this is why it’s okay to pay one good one a little more).

Here are eight traits to consider when hiring (thanks to Matt Gray for his contribution to these):

Grit: Grit is an indispensable quality. It encompasses the ability to persist through obstacles, bounce back from failure, and exhibit tenacity in the face of challenges. While hard work is common, true grit is a rare and valuable trait.

Resourcefulness: Look for individuals who possess relentless resourcefulness. These individuals excel at finding solutions, no matter how daunting or impossible a problem may seem. They are innovative problem solvers who believe there is always a way forward. Think of them as water, always finding a path around any obstacle.

Optimism: Farming can be a roller coaster ride, and having optimistic people on your team can provide a significant mental boost. Optimistic individuals do not see roadblocks; instead, they view them as stepping stones to success. Their electrifying and infectious energy is a must-have when the going gets tough.

Constant Learning: In a fast-paced world, continuous learning and adaptation are essential. Seek out candidates who actively seek feedback, strive to expand their skills, and maintain curiosity and hunger for knowledge. By investing in their development, you can expect a great return on your investment.

Fun: Although it may sound straightforward, it is vital to hire individuals who are not difficult people. It doesn’t matter how intelligent, hardworking, or optimistic someone is-if they lack empathy, struggle with collaboration, or fail to treat others with respect, they are not a good fit for the team.

Positive Presence: It is important to have people around whom you genuinely enjoy spending time with. Work can be intense, and having team members who bring positive energy, a sense of humour, and a lightness to work can make a world of difference. When work feels like play, the team becomes unstoppable.

Growth Mindset: A growth mindset is a foundational trait to look for in potential hires. Seek individuals who embrace challenges as opportunities for growth and believe that abilities and intelligence can be developed. People with a growth mindset focus on the process rather than being fixated solely on the outcome.

Sense of Responsibility: It is crucial for team members to take ownership of their work and care about doing a good job. Look for individuals who enjoy responsibility and do not require constant supervision. When everyone on the team takes initiative, performance improves, and you will have more breathing room and peace of mind.

By carefully considering these eight traits when making hiring decisions, you can increase the likelihood of finding the right person who will contribute to your team’s success.


P.S. We have created a free handbook you can use to help you form your dream team. Download here

Do You Ever Get Triggered?

Do You Ever Get Triggered?

Do You Ever Get Triggered? 

I’m willing to bet that, like me, you experience triggers because you’re human. 

Triggers occur when someone or something causes us to react negatively. For years, I avoided triggers and often blamed others or the situation for my negative reactions. However, I’ve come to realise that being triggered can actually be a positive thing because it presents an opportunity for self-reflection. 

During a coaching call with Tracy Secombe, a Farm Owners Academy Coach & Director of Well-being, she helped me understand this concept. 

I shared with her a situation that had deeply triggered me, involving someone with a dominant personality, leaving me feeling intimidated and afraid to speak up for myself – let’s call them ‘Billy’. At the beginning of our conversation, I vented my frustration and placed all the blame on the other person. 

Tracy posed a simple yet powerful question to me: “Why is this showing up for you, Andrew, and what do you need to learn from this?” 

I must admit that I was initially taken aback by the question. Until then, I had never really considered the underlying reasons behind my triggers. Tracy further asked if similar situations had occurred in the past, and I recounted several instances. 

Through our discussion, Tracy helped me recognise that my fear of confronting dominant individuals stemmed from my relationship with my father. As a child, I often felt intimidated by him and hesitated to assert myself. 

Tracy guided me to see that this trigger presented an opportunity for growth and encouraged me to schedule a phone call to ‘Billy’ where I could stand up for myself. 

Although I was terrified, I firmly believe in the saying, “Feel the fear and do it anyway.” 

After the phone call, I experienced an overwhelming sense of liberation, and since then, the triggering issue has not resurfaced. I no longer fear standing up for myself. 

Understanding and acknowledging our triggers is crucial. It’s important to realise that these triggers stem from our unresolved issues rather than being solely the fault of others. 

Ironically, the people who frustrate and annoy us the most often serve as our greatest teachers. It’s undoubtedly challenging, but we should be grateful to them for helping us confront our internal struggles. 

I’m aware that this blog post may even trigger some readers; if that’s the case, I see it as a positive outcome. 

Remember, triggers are opportunities for growth. So embrace them, explore their origins, and embark on a journey of self-discovery. 

Wishing you an excellent day!

Is Farm Owners Academy a cult?

Is Farm Owners Academy a cult?

At our last TOP Producers event, a farmer approached me and mentioned that he had heard Farm Owners Academy being referred to as a ‘cult.’ To my surprise, when asked directly, I responded, “Well, in many ways, it is.”

Allow me to explain.

The term “cult” is derived from the word “culture.”

Culture can be defined as a new way of thinking. Just like successful sports teams that cultivate a strong culture (or cult), one could argue that your favorite sports team is also a cult. The top teams excel in creating fanatical supporters who are passionate about their mission and what they do.

Similarly, great businesses also embody cult-like characteristics. They establish a culture that attracts and retains talented individuals. Team members become deeply committed to the organization’s mission and are passionate about their work.

In essence, at Farm Owners Academy, we do encourage a different way of thinking.

Times have changed, and traditional notions of running a farm, such as believing that you must be the hardest working person and should invest all profits to avoid taxes, no longer serve everyone.

We acknowledge that Farm Owners Academy may not be suitable for everyone, nor have we ever claimed to be. However, for those who are open-minded, humble, seek help, and wish to become the best version of themselves, working with us will feel like home.

We are dedicated to teaching you how to build a sustainable business, rather than just creating a job for yourself. Our focus is on making your business highly profitable, even during challenging times, which may result in paying more taxes. However, we believe that being financially successful and contributing to society through taxes is a crucial part of building a thriving business.

Once your business is thriving, we guide you in systemizing your operations, enabling you to delegate tasks and responsibilities to a competent team. This allows you to reclaim your time and focus on the aspects of farming that truly matter to you.

Moreover, we go beyond the boundaries of the farm by showing you how to invest your money outside of your farming business. Our aim is to help you generate passive income, providing you with financial security and freedom. We call this approach the “Freedom Farmer” lifestyle, where you have a business that operates efficiently without your constant involvement, granting you the freedom to pursue other passions or interests or giving you the freedom to farm because you want to, not because you have to.

Did you know that the farms we benchmark have more than $2 billion worth of assets under management each year?

For those who register for our free webinar in June, we have a special bonus training for you called “Beyond Average: How Australia’s Top Farmers Outperformed the Rest Last Year with Data from One of Australia’s Largest Benchmarking Companies.”

During this presentation, we will analyze the latest data and insights from this extensive benchmarking set of high-performing farm owners. We have compiled data from hundreds of farms across the country to identify the key factors that distinguish the top 20% of farmers from the rest. We will delve into the numbers and uncover the specific strategies and practices that successful farmers used to outperform their peers. These valuable insights can be applied to your own farming business. The value of this training is estimated at $500 and will be gifted to those who register and attend the free training. Click here to register for this free training session or find out more information.

At Farm Owners Academy, we foster a culture of continuous improvement and strive to provide farmers with the knowledge, tools, and support they need to thrive in the modern business landscape.

Have a great day,


P.S. Find our more about our free training series or secure your seat – click here!

The 7 habits of highly effective farm business owners

The 7 habits of highly effective farm business owners

Running a great business is a lot easier than you’d think. Most of it boils down to a few key habits.


Here are 7 habits of highly effective farm business owners:


1. They have a morning routine. Rather than diving straight into work, they slow down to ensure they feel great (maybe get some exercise in, meditate), they also ensure they are working on the right things for the day. They never like to start their day until it’s finished on paper – a 10-minute plan will ensure you are much more effective. Here are a few things you could do each morning to help you

  • Write out you goals (3 years, 12 months and quarterly) – include busi ess and personal (health, relationship and family, social, wealth etc) 
  • Read or write out 10 affirmations (I am statements) 
  • Write out a few reasons why you want your goals 
  • Write out a few reasons why your worth it 
  • FINISH with a daily plan

2. Planning and communication. They don’t wing things. They plan and have a system to ensure they are on track, reviewed yearly, quarterly & weekly. Agendas drive the meetings, and the meetings are non-negotiable. They know these are the most important things to do all year, so there is never an excuse not to have them.


3. Budgeting, reviewing financial data, and breaking their business into Key Performance Indicators. Data doesn’t lie. Highly effective farm owners run their businesses by data and refer back to this regularly to make decisions. They make a real effort to schedule a time to review these important areas. They benchmark, not to compare to other farms, but more to help them improve year on year.


3. Reading and learning. Rather than listening to the news, they love to learn. They know they can get more from a business book, attending an event or meeting someone more intelligent than themselves, and they understand that the more they learn, the more they earn. So they find time to learn and stop finding excuses why they can’t do it.


4. Self-care. Eating well, exercising, taking breaks, and switching off. These are also habits. Regular breaks are vital for the well-being of successful owners.


5. Think Time. They make time to explore how they can improve themselves and how they can improve their business. Many will use a journal and write out ideas on how to grow their business, improve their health, relationships, etc. They know that thinking with a pen will get them a lot further than thinking without one, and they love to write things down because they know they have a higher probability of implementing things if they are written down.


6. Scheduling things in their calendar and holding themselves accountable for doing it. Most people don’t like to let others down, but successful people also don’t like letting themselves down. So if they say they will do something, they do it. They recognise that if they don’t schedule it in their calendar (all highly successful people use a calendar to drive their time), then there is a good chance they won’t do it. So they put things into their calendar regularly, then hold themselves to account for sticking to this time and getting it done.  

Remember – a bad habit is easy to have, hard to live with, and a good habit is a bit harder to put in place at first, but will make your life easier in the long run. 


Have a great day! 




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