Core Values

Our core values remind us of why we do what we do. Our values meaningfully connect us and help shape our decisions and actions.


  • Care for the farmers we serve
  • Meet them where they are at, not where we are at
  • Take time to understand their real issues and what might be causing it


  • Results come outside a comfort zone, so help them leave their comfort zone
  • If we are too nice – Nothing Inside Me Cares Enough
  • Push our clients to their limits…but not further
  • Be assertive, results are what matter in the end


  • Always look for the latest ways to achieve success
  • Work smarter and not harder
  • Your greatest success is often 3 degrees away from where you are looking
  • Think outside the box – the solution is there if you keep looking


  • Our members want to be shown and led
  • Step up and lead
  • Create an environment that farmers want to be part of


  • Helping people is inspiring, lets remember this is what we do
  • Love your work
  • Bring excitement and enthusiasm for what you do
  • Work with clients who share this same passion


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