My first business (22 years ago now) was a business coaching franchise (called Action Coach). I was part of a global franchise group, and there were about 400 of us in the franchise in Australia.  

It cost me $80k to buy and then $1,500 a month plus 5% of my revenue. 

It was expensive, but I was an apprentice in business coaching and business. 

As part of the franchise, we would attend a 3-day business conference twice a year. 

I would hear what successful coaches were doing, and it was a great way to listen to the latest and greatest ideas. 

After every one of these, the average billing per coach across the board would increase by at least 20%.  

When reflecting, I realised that these conferences were essential. 

It was a considerable effort (expensive and time-consuming) to get to these conferences, but you would leave feeling really motivated, and you would learn from the best. 

During my time at Action Coach (5 years in total), the benchmark of an average coach grew from a billing of $12k per month (per coach) to over $25k per month five years later.   

This is thanks to innovation and people working out how to work smarter. 

Interestingly, the average coach outside of Action Coach was lucky to make $70k a year. 

The thing is, this is available to you… 

Most of you are innovating and finding smarter ways to do things.   

The problem in Ag is this information is often kept to yourself and just not shared. But there are farm owners out there running their business in a way that would cause you to question if it’s even possible. 

When I saw a coach earning $200k a month at Action coach, I was doing maybe $20k a month at the time. So seeing this just made me go ‘wow!’ And then I followed this up with ‘How can I do this myself?’ 

In my last year at Action Coach, I was able to achieve this myself. I did not think I could in my wildest dreams when I first started, though. 

There are three stages to belief: – 

  1. Hear about it 
  2. See it 
  3. Do it

How can you get yourself into a coaching or mastermind program or something where you get to surround yourself with farm owners doing a lot better than you? 

So, you can hear their story, which will shift your paradigm of what is possible. 

It’s vital for you to get out there and attend industry and business events, particularly events where people are encouraged to share and give back and pass on their success (rather than keeping to themselves). 

I would argue that this is your highest priority and would lead to more success than almost anything else. 




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